Braun Household Helps Consumers Elevate Their Culinary Creativity to Conquer Kitchen Challenges
August 03 2017 - 10:06AM
Business Wire
New International Survey in US and Canada
Reveals That Most Adults Agree That Using One Versatile Kitchen
Tool With Multiple Attachments Would Simplify Their Cooking
Experience
With the official start of summer, it’s time to gear up for
summer entertaining with the right home cooking tools and
appliances to host with ease. The warm, sunny weather presents more
opportunities for entertaining friends and family, while consumers
are looking for more ways to conquer tedious meal prep and spend
less time in the kitchen.
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New International Survey in US and Canada
Reveals That Most Adults Agree That Using One Versatile Kitchen
Tool With Multiple Attachments Would Simplify Their Cooking
Experience
Braun Household continues to propel innovation by simplifying
meal prep for North American consumers. Braun encourages home cooks
to conquer the expected tasks in the kitchen and take summer
entertaining to a new level by exploring their culinary creativity.
A new North American survey conducted online in April commissioned
by Braun Household reveals consumers would want to try new things
by making the overall cooking experience easier. Key insights
include:
- Create More,
Less Prep: 68% of Americans and 72% of Canadians would
explore their culinary creativity more if they had the kitchen
tools that made cooking and meal prep easier
- Challenging
Recipes: 2 in 3 adults who ever cook in the US (66%) and
Canada (68%) say that they avoid selecting complex recipes that
require too many tools or appliances
- Cooking
Simplified: More than 4 in 5 adults who ever cook in
America (82%) and Canada (83%) agree that using one versatile
kitchen tool with multiple attachments would simplify their
cooking experience
- Serve Fresh
Brew with New Carafe Capabilities: If they brewed a pot
of coffee and then had to leave the house for a few hours, more
than half of Americans (55%) and Canadians (51%) said they would
want their pot of coffee to retain its rich, flavorful taste
Braun Household remains the global leader of hand blenders, the
ultimate meal prep tool for conquering the expected in the kitchen
and enhancing the cooking experience by simplifying tedious meal
prep. The new Braun MultiQuick 9 Hand Blender,
launching this fall, puts culinary creativity in the palm of any
home chef’s hand. With up to five specially designed,
interchangeable attachments, a revolutionary blending shaft and the
world’s first ActiveBlade technology, consumers can feel confident
whipping up new and exciting dishes for all of their summer
gatherings. Braun’s new BrewSense 10-Cup Drip Coffee Maker with
Thermal Carafe, allows home entertainers to offer guests rich,
flavorful coffee before, after and during dinner with a portable
carafe that keeps brewed coffee warm and fresh for up to six hours.
For additional information and retail availability for the complete
range of products, visit www.braunhousehold.com.
Survey Methodology
This survey was conducted online by Harris Poll on behalf of
Current Marketing from April 4-7, 2017 among 1,115 adults ages
18 and older in Canada and 2,016 adults in the United States. This
online survey is not based on a probability sample and therefore no
estimate of theoretical sampling error can be calculated. For
complete survey methodology, including weighting variables, please
contact Ashley Hopes at Ahopes@talktocurrent.com.
The Braun brand
Founded in Frankfurt, Germany in 1921, develops and manufactures
a wide variety of small domestic appliances that marry innovation,
thoughtful design and reliability. The global leaders in hand
blenders, Braun developed the 1st hand blender with Smart Speed
Technology, offering new possibilities in creative cooking. The
brand remains committed to designing products with superior
performance that make life easier, more convenient and more
enjoyable in the kitchen. The De’Longhi Group acquired the
perpetual license of the household division in fall 2012. Visit
www.braunhousehold.com for the latest news and in-depth information
about the Braun brand.
The De’Longhi brand
Based in Treviso Italy and is the global leader in espresso
& comfort products. Highest quality, high Italian design and
meaningful product innovations are the core values of the De’Longhi
brand. De’Longhi is present in over 123 countries and creates
products in three main categories: espresso, specialty cooking and
home comfort. After more than a century of perfecting its products,
De´Longhi remains committed to creating innovations that bring
convenience and style into every customers’ home; making the
everyday better. For more information visit www.delonghi.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20170803005836/en/
MediaCurrent MarketingAshley Hopes,
212-445-8033ahopes@talktocurrent.comorDe’Longhi Group NAKaren
OlleKaren.olle@delonghigroup.com