The Bluevision platform provides multimedia content on
sustainability and innovation, leading people to reflect on new
ways of positively interacting with the environment
SÃO PAULO, March 19, 2018
/PRNewswire/ -- Braskem (BM&FBOVESPA: BRKM3, BRKM5 and
BRKM6; NYSE: BAK; LATIBEX: XBRK) – To contribute to the debate and
development of sustainable solutions, Braskem, the leading producer
of renewable and sustainably sourced biopolymers in the world, is
launching the Bluevision global content platform
(www.bluevisionbraskem.com). The goal of Bluevision is to produce
relevant content that leads people to reflect and to a new way of
interacting with the environment in which they live. The Bluevision
platform launch presentation to the public takes place during the
8th World Water Forum to be held in Brasilia from March 18
to 23.
The Bluevision platform content will be presented at the
Innovation editorial offices, with ideas for a better
future, addressing solutions in food, health and well-being,
cities, technology and renewable resources; Intelligence, focusing
on the intelligent use of the planet's resources, considering water
and energy, climate change, and good practices in post-consumption;
and Human Development, where the positive impacts on society on
issues such as diversity, security, entrepreneurship, etc. will be
discussed.
During the World Water Forum, a special Bluevision space will be
provided, where visitors will be able to learn about the contents
of the channel on touch tables and connect according to their
topics of interest, as well as taking a quiz to assess if their
behavior is sustainable or needs to be improved. Bluevision will
also be present at the event's official application.
"We acknowledge our responsibility in building a more
sustainable, innovative and intelligent future. Bluevision
materializes our quest to improve the lives of people. Innovations,
current challenges and solutions will be counted from the human
standpoint and will help define the guidelines of the channel,"
explained Jorge Soto, Director of
Sustainable Development at Braskem.
Easy to navigate and accessible on desktops and mobile devices,
the channel will provide information in different languages, such
as audiovisual content, infographics, and texts. "The same agenda
can be approached in different formats, but in a complementary way.
An article in text format, an infographic or a video can address
the same subject, but not with the same focus. Thus, we should be
able to meet the diverse preferences and needs of the audience,"
reinforced Soto. The platform also has its own profiles on social
networks, allowing a greater dissemination of content and
interaction with the public.
ABOUT BLUEVISION
Bluevision was created to represent the set of Braskem actions
and initiatives that focus on sustainability and which bring a
positive impact to the planet and people's lives. It is a platform
that shows the capacity of the human being to actively influence
the course of the planet through their actions and everyday lives.
Through facts, stories and curiosities, Bluevision connects people
who are seeking innovative and society-oriented solutions that use
resources in an intelligent way.
For more information about Bluevision please visit:
www.bluevisionbraskem.com
ABOUT BRASKEM
With a human-oriented global vision of the future, Braskem
strives every day to improve people's lives by creating sustainable
solutions with chemicals and plastics. Braskem is the largest
producer of thermoplastic resins in the Americas and the leading
producer of biopolymers in the world, creating more
environmental-friendly, intelligent and sustainable solutions
through chemicals and plastics. Braskem exports to clients in
approximately 100 countries and operates 41 industrial units, which
are located in Brazil,
United States, Germany and Mexico, the latter in partnership with the
Mexican company Idesa. For more information, visit
www.braskem.com.
Braskem on social media:
www.facebook.com/BraskemSA
www.linkedin.com/company/braskem
www.twitter.com/BraskemSA
Photo -
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