AUSTIN, Texas, Dec. 7, 2016 /PRNewswire/ -- Brain+Trust
Partners, a strategic digital transformation consultancy, today
announced the launch of a new venture, DealerAlchemy, specifically
aimed at transforming the automotive retail industry. Working with
industry leaders and progressive dealership executives like
Brian Benstock, DealerAlchemy will
use strategic systems integration, predictive intelligence, and new
operational models to provide more frictionless operations for
automotive dealers — while delivering more frictionless experiences
for dealership customers.
"We are excited about this new venture with DealerAlchemy, and
the opportunity to work with forward-thinking dealers to further
excel today and be prepared for the future," said Scott Monty, founding partner and CEO of
Brain+Trust Partners. "DealerAlchemy clients will be empowered to
better compete in a volatile and changing market of consumer
behavior and vehicle ownership."
Consumer desires and expectations have drastically shifted in
recent years due to the rise of smartphone use and the emergence of
on-demand services from Amazon, Google, Netflix, and Airbnb, with
simple, convenient, one-click transactions now the standard. Yet
the automotive retail industry has largely not kept pace with these
shifting expectations — and as advancements with electric and,
connected vehicles, ride-sharing and subscription services begin to
change how vehicles are used, serviced, and owned, such inertia can
be an inhibitor to growth and readiness for the future. "The
dealership model as we know it is broken," said Benstock at the
DealerAlchemy launch reception. "We've perfected a model that is no
longer relevant to the customers we need to reach."
To effect the changes necessary for dealerships to compete with
both traditional and new automotive retail players, DealerAlchemy
will focus on three phases of transformation for its clients:
- Optimizing Service. DealerAlchemy will work with
dealerships to identify opportunities for vehicle service
efficiency and 100% fixed absorption — integrating multiple
technology platforms that allow customers never to have to step
foot into the dealership.
- Optimizing the Conquest. DealerAlchemy provides dealers
with predictive intelligence and highly accurate marketing systems
that increase sales margins and lower operating costs.
- Futurizing Your Operation. In a world of changing
models, DealerAlchemy works with dealerships to ensure they own the
customer relationship. As vehicle "ownership" is redefined with
subscription and sharing models, and electric vehicles further
impact the way vehicles are used and managed, dealerships can
prepare for a market in which owning the customer relationships is
of greater importance than selling the product.
DealerAlchemy will operate as a Texas LLC out of Austin, Texas.
ABOUT BRAIN+TRUST PARTNERS
Brain+Trust Partners is a strategic consultancy that identifies and
enables improvements and efficiency in people, processes, and
technology - the three drivers of digital transformation. Founded
in 2016 by experienced Fortune 500 executives and headquartered in
Austin, Texas, Brain+Trust
Partners addresses the internal and external challenges that
executives face with changing consumer behavior.
CONTACT:
Tim Hayden/Brain+Trust Partners
tim@braintrust.partners
512-750-4066
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SOURCE Brain+Trust Partners