Boot Barn Announces Nationwide Launch of Miranda Lambert’s Idyllwind Collection
September 12 2018 - 9:00AM
Business Wire
Boot Barn Holdings, Inc. (NYSE:BOOT), America’s largest western
and work wear retailer, is proud to announce the full launch of
Idyllwind - Fueled by Miranda Lambert. The brand is inspired by
vintage and retro looks with a modern fashion edge and a focus on
comfort, fit, and quality for the everyday girl who wants to look
amazing and feel good at the same time. The product range of
apparel, accessories, and of course, cowboy boots are true to
Miranda’s spirit, reflecting her roots, personality, and style –
original, authentic, and fearless. Idyllwind is now available at
all 233 Boot Barn stores nationwide and on Boot Barn’s e-commerce
sites: www.bootbarn.com, www.idyllwind.com, www.sheplers.com, and
www.countryoutfitter.com.
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“Miranda Lambert’s creativity and authenticity have fueled the
assortment for Idyllwind. Her involvement and passion for this
brand are evident in every item created. I am extremely pleased and
grateful for the partnership that has been created with Miranda and
her team. Our customers have been enthusiastic with the initial
Idyllwind trunk shows we launched during the holiday and starting
today they will now have access to the full Idyllwind collection
across the country,” said Jim Conroy, CEO.
“Idyllwind is a true expression of my style, created for the
everyday girl who is also a badass. A brand based on being who you
are and being comfortable in your skin and celebrating yourself
whatever your size or age. Created around comfortable, affordable,
great fitting clothes and boots that I call my trusties,” said
Miranda Lambert. “I am very excited to work with the Boot Barn team
and continue our amazing journey to building this brand
together.”
About Boot Barn:
Boot Barn is the nation’s leading lifestyle retailer of western
and work-related footwear, apparel and accessories for men, women
and children. The Company offers its loyal customer base a wide
selection of work and lifestyle brands. Boot Barn now operates 233
stores in 31 states, in addition to an e-commerce channel
www.bootbarn.com. The Company also operates www.sheplers.com, the
nation’s leading pure play online western and work retailer and
www.countryoutfitter.com, an e-commerce site selling to customers
who live a country lifestyle. For more information, call
888-Boot-Barn or visit www.bootbarn.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20180912005170/en/
Boot BarnJim Watkins, 949-453-4428Vice President of Investor
Relations
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