NEW YORK-"Black Panther" scored one of the best second weekends
ever with an estimated $108 million in ticket sales, putting it on
track to rank among the highest-grossing blockbusters ever.
Ryan Coogler's Marvel sensation is on a box-office course that
few films have managed, according to studio estimates Sunday. It is
only the fourth film to earn $100 million in its second weekend,
along with "Star Wars: The Force Awakens" ($149.2 million),
"Jurassic World" ($106.6 million) and "The Avengers" ($103.1
million).
Only "The Force Awakens" had a better second weekend than "Black
Panther," which dropped 47% after its opening weekend of $201.8
million.
"Black Panther" has grossed $400 million domestically and $704
million world-wide in two weeks. The film, starring Chadwick
Boseman and Michael B. Jordan, has held up even better overseas,
where it dropped 42% over the weekend. Its release in China, the
world's second-largest film market, is set for March 9.
"Whatever your projections for 'Black Panther' might be, just
increase them by 20% and you might be on point," said Paul
Dergarabedian, senior media analyst for comScore. "Now the question
isn't so much if it gets to $1 billion, but how far beyond that
number does it go.
The results so far put it in the company of "Jurassic World,"
which ended up grossing $1.67 billion world-wide, and "The
Avengers," which ultimately hauled in $1.52 billion. Both rank
among the top five of all time, not accounting for inflation.
"Black Panther" is spurring a surge for the industry. The
overall box office is up 12.5% from last year, according to
comScore.
And the movie is doing it with an especially diverse audience.
This weekend's audience was 33% African-American, 37% Caucasian,
18% Hispanic and 7% Asian, according to comScore.
The film's success didn't appear to hurt the handful of new
releases.
Faring the best was "Game Night," starring Jason Bateman and
Rachel McAdams, from Warner Bros.' New Line. The comedy, which cost
about $37 million to make and was directed by John Francis Daley
and Jonathan Goldstein, made its debut with $16.6 million, coming
in slightly above forecasts.
Though comedies have struggled at the box office in recent
years, "Game Night" got a modest boost from good reviews and
perhaps from the waves of moviegoers brought in by "Black
Panther."
"It's that whole 'a rising tide floats all boats,' " said Jeff
Goldstein, distribution head for Warner Bros.
"The whole [comedy] genre is just really troubled," he added.
"New Line is, I think, particularly good at teasing these movies
out to be the best versions of them. They've had a lot of success
in the past, whether it be 'Horrible Bosses' or 'Central
Intelligence.' "
Alex Garland's sci-fi thriller "Annihilation," starring Natalie
Portman, also made its debut with some momentum, thanks to strong
reviews. It opened with $11 million on about 2,000 screens (or
about half the number of "Black Panther").
Paramount earlier sold the film's international rights (except
in China) to Netflix after disappointing reactions in test
screenings. Opening weekend audiences largely responded similarly,
giving the film a poor C CinemaScore.
It isn't uncommon for studios to offload international rights to
recoup their costs. But selling an ambitious film from Mr. Garland,
writer-director of 2015's acclaimed "Ex Machina," to Netflix was
seen by some as a sign of diminishing aspirations for a Hollywood
major studio.
Paramount, however, has been behind some of the more
artistically audacious releases in recent years, including Darren
Aronofsky's "mother!," Alexander Payne's "Downsizing" and Martin
Scorsese's "Silence."
"Annihilation," an unusually challenging and psychedelic sci-fi
release for a major studio, cost about $40 million to produce. It
is among the last releases greenlit by previous Paramount head Brad
Grey. Jim Gianopulos took over as chief executive and chairman last
year, and he is pushing a more franchise-focused agenda.
Kyle Davies, Paramount's domestic distribution chief, declined
to comment on the Netflix deal but said he was pleased with the
film's performance.
"Alex is a very talented filmmaker, and he's created this
mind-bending experience," Davies said. "And I think there's going
to be a lot of chatter and a lot of buzz that will propel the movie
into the spring moviegoing season."
(END) Dow Jones Newswires
February 25, 2018 19:45 ET (00:45 GMT)
Copyright (c) 2018 Dow Jones & Company, Inc.
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