WASHINGTON, July 17, 2018 /PRNewswire/ -- Former MLB
All-Star Cliff Floyd today was
crowned Snapple's "Flip for Flavor" champion in the first-ever
Snapple All-Star Bottle Flip Challenge at GEICO All-Star FanFest.
Snapple – the Official Tea and Juice Drink of Major League Baseball
– added its own playful pop of fruit flavor to the worldwide
bottle-flipping craze by pitting Floyd against Baseball Hall
of Famer and 19-time MLB All-Star Cal
Ripken Jr. in a fast-paced competition to determine the most
accurate flipper. Floyd accurately hit all four fruit bases on the
baseball field-inspired game board and was presented with a custom
designed Peach Tea Snapple bottle trophy.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8361051-snapple-mlb-all-star-bottle-flip-challenge/
"There is nothing like bringing together love for baseball and
summer with the accurate fruit flavor of Snapple," said
Brent Chism, Senior Director of
Brand Marketing, Snapple. "We are thrilled to have added our own
flavor to FanFest through our new partnership with Major League
Baseball and remind everyone of their right to take a flavorful
break while enjoying our national pastime. Having greats like Cal
and Cliff bring so much energy to our activation made this a fun
and memorable moment, and we look forward to what's next."
Fans packed the Snapple Field of Dreams at the Walter E.
Washington Convention Center at FanFest to witness the baseball
greats test their accuracy skills by successfully landing plastic
Snapple bottles upright onto the board to complete the Snapple
"flavor cycle" consisting of Snapple Lemon Tea (first base), Kiwi
Strawberry (second base), Mango Tea (third base), and Peach Tea
(home plate).
"What a great way to celebrate baseball, Snapple's Major
League Baseball partnership and the excitement we feel around the
Midsummer Classic," said Floyd. "The playing days might be over but
Cal and I love to compete, and we had a great time flipping those
bottles. I enjoyed some great moments on the field, won a World
Series, but I'm the Snapple Flip for Flavor champ and now that's in
the bio!"
As part of the multi-year partnership between Snapple and MLB
that began with the 2018 season, Snapple is provided with marketing
and activation rights across MLB special events including Spring
Training, All-Star Week, the Postseason and World Series, as well
as other key moments during the season. Snapple is the title
sponsor of the Field of Dreams at FanFest where fans of all ages
can sample various teas and juice drinks.
During a distinguished 17-year career, Floyd hit 233 home runs
as an outfielder and first baseman. He was named an All-Star in
2001 with the Florida Marlins. Currently an analyst on MLB Network
and SiriusXM, Floyd was a part of four Postseason teams, including
the 1997 World Series champion Marlins.
A 19-time All-Star, two-time American League MVP and 1983 World
Series champion, Ripken will be remembered as
baseball's "Iron Man" for the 2,632 consecutive games he
played for the Orioles. He compiled 3,184 hits, 431 home
runs, and 1,695 runs batted in during his 21-year career,
and won two Gold Glove Awards for his defense. The
shortstop and third baseman, who is currently president of Ripken
Baseball, Inc., entered the National Baseball Hall of Fame in his
first year of eligibility in 2007.
For b-roll footage from today's event please visit:
http://kefmediastream.com/broll/bottleflipchallenge_broll.mp4.zip
For more information about Snapple,
visit www.snapple.com.
About Snapple
Snapple, a brand of Keurig Dr Pepper (KDP), is a leading coffee
and beverage company in North
America, with annual revenue in excess of $11 billion. KDP holds leadership positions in
soft drinks, specialty coffee and tea, water, juice and juice
drinks and mixers, and markets the #1 single serve coffee brewing
system in the U.S. Snapple was founded in 1972 by three
childhood friends, Snapple got its start in New York and is now available throughout
the United States. Snapple prides
itself on developing, producing and marketing a wide variety of
premium beverages, including ready-to-drink iced teas and juice
drinks. For more information, visit Snapple.com or
keurigdrpepper.com. For the brand's latest news and updates, follow
Snapple at Facebook.com/Snapple or Twitter.com/Snapple.
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SOURCE Keurig Dr Pepper