Avis Continues to Lead its Category for Customer Loyalty
March 20 2018 - 10:00AM
For the 19th consecutive year, Avis Car Rental has been ranked the
#1 car rental company in the Brand Keys Customer Loyalty Engagement
Index®. The 2018 study examined brands in 84 categories. Avis
received the highest marks in the car rental category by ranking
first across all four behavioral engagement drivers, including
empathetic customer service; comprehensible pricing, discounts and
options; digital convenience, expertise and reputation; and
offering a wide range of connected, reliable and empowering
features and vehicles.
“Engagement is the engine that drives loyalty, and once again
consumers have named Avis the most-engaging brand in its category,”
said Robert Passikoff, founder and president, Brand Keys. “Consumer
expectations in this category rise every year, particularly when it
comes to convenient customer service and connected features and
vehicles. Avis continuously meets consumer expectations and has
been the leading brand for nearly two decades – not an easy task in
a very competitive category. We offer our congratulations to an
extraordinarily winning and engaging brand.”
“We are committed to developing and extending an unrivalled
customer experience – today and every day – through investments in
technology, usability and high-touch service,” said Regina Mylan,
vice president, customer engagement and loyalty. “We’re proud of
our efforts and to once again be the top provider in our
category.”
Over the past year, Avis has continued to innovate to enhance
the customer experience. The Company launched a voice-powered car
reservation capability with Amazon Alexa and announced Google Home
integration with artificial intelligence capabilities. With new
features on its Avis mobile app, the Company also put the rental
experience in the hands of its customer more than ever.
Enhancements included a larger variety of vehicles, fuel and
parking options, courtesy bus tracking, rental recipients and a
“find my car” feature. The Avis mobile app also allows customers to
manage their entire rental from their smartphone, to choose the
exact car they want, change or upgrade their vehicle while at or
near the lot with a simple swipe, view their rental agreement, get
real-time updates and more. The Company plans to have more than
100,000 connected cars in its fleet this year and has committed to
operating a fully connected global fleet by 2020. A connected fleet
will provide customers with increased control and convenience over
their rental experience while also delivering operational
efficiencies.
For more information on Avis, visit www.avis.com. For more
information on the 2018 Brand Keys Customer Loyalty Engagement
Index, visit www.brandkeys.com.
About AvisAvis Car Rental operates
one of the world’s best-known car rental brands with approximately
5,500 locations in approximately 170 countries. Avis has a
long history of innovation in the car rental industry and is one of
the world’s top brands for customer loyalty. Avis is owned by Avis
Budget Group, Inc. (NASDAQ:CAR), which operates and licenses the
brand throughout the world. For more information, visit
www.avis.com.
Contact:
Alice Pereira
973.496.3916
PR@avisbudget.com
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