Avid Unveils Next Generation Maestro | PowerWall Display Solution for Affordable Studio Production
April 07 2018 - 12:33PM
AVID CONNECT -- Avid® (Nasdaq:AVID), the
platform that powers media and entertainment, today introduced the
next generation Maestro™ | PowerWall display control and management
solution that puts the power of UHD-quality graphics into the hands
of any television broadcaster. Avid developed Maestro | PowerWall
to bring greater value to its customers by simplifying production
and eliminating prohibitive costs for creating and presenting 3D
graphics and video content on multiple displays regardless of size,
dimension, or resolution. Announced today at the fifth annual Avid
Connect, Maestro | PowerWall provides powerful video wall
capabilities, a high-performance video processing engine, and
real-time, data-driven graphics to more easily and rapidly infuse
news, sports, and entertainment broadcast with greater excitement
to captivate viewers. Maestro | PowerWall will be demonstrated
during the NAB Show at Avid’s booth #SU801, April 9-12.
Maestro | PowerWall (successor to Maestro I TD Control™) offers
a significantly simpler production process managed through its
single, completely redesigned user interface to present, manage,
and control real-time 3D graphics, live and recorded video,
augmented reality content, visual effects, images, and live data
feeds simultaneously across multiple ultra-high-resolution studio
surfaces. This can all be managed directly from Maestro l
PowerWall, which can handle up to 16 live sources with a constant
two-frame delay ensuring natural interaction between in-studio
talent and field reporters, making it ideal for use in and out of
studio broadcasts.
Additional new Maestro | PowerWall features include the ability
to:
- Create graphic layouts instantly: With the new
production manager tools, Maestro | PowerWall operators, graphic
designers and set designers can quickly create and customize
graphics templates. By introducing new pre-production efficiency,
PowerWall enables teams to respond and adapt immediately to widely
varying production needs and changes. It also accelerates time to
air (from graphics concept to playout), eliminates the need for
costly professional services inherent with competitive offerings,
and minimizes complexity and set-up time, thereby reducing
operating costs.
- Control content with ease: Maestro | PowerWall
has an extensively redesigned and optimally intuitive user
interface that flattens the learning curve for operators and
graphic designers.
- Gain smoother operation: Maestro | PowerWall
offers greater performance and robust reliability to withstand the
pressure of live playout based on its completely revamped
architecture and code base. From mapping content to video walls and
managing production, to integrating new technologies into your
workflow, Maestro | PowerWall accelerates and eases the
process.
“Broadcasters of every size can adopt higher production values
with visually stunning studio sets and more powerful images that
help to attract and retain audiences,” said Ofir Benovici, Vice
President, Graphics and Video Servers at Avid. “Avid designed the
new Maestro | PowerWall to finally level the playing field for
UHD-quality graphics so that any broadcaster can elevate their
programming with dramatic enhancements like 3D, augmented reality
and more.”
Maestro | PowerWall integrates seamlessly with existing control
room workflows. It works with a wide variety of newsroom systems
(including MediaCentral® | Newsroom Management), production
switchers, and routers to minimize workflow complexity while
increasing efficiency. It also works with any type of studio
display, including LED, LCD, plasma, rear projection, and
projector, making it a seamless, cost-effective addition to any
broadcast environment.
Availability Maestro | PowerWall will be
available by summer 2018. To learn more about Avid’s broadcast
graphics solutions, please visit:
http://www.avid.com/solutions/broadcast-graphics.
About AvidAvid delivers the most open and
efficient media platform, connecting content creation with
collaboration, asset protection, distribution, and consumption.
Avid’s preeminent customer community uses Avid’s comprehensive
tools and workflow solutions to create, distribute and monetize the
most watched, loved and listened to media in the world—from
prestigious and award-winning feature films to popular television
shows, news programs and televised sporting events, and celebrated
music recordings and live concerts. With the most flexible
deployment and pricing options, Avid’s industry-leading solutions
include Media Composer®, Pro Tools®, Avid NEXIS®, MediaCentral®,
iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, Avid FastServe™,
Maestro™, and PlayMaker™. For more information about Avid solutions
and services, visit www.avid.com, connect with Avid
on Facebook, Instagram,
Twitter, YouTube, LinkedIn, or subscribe to Avid
Blogs.
© 2018 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid NEXIS, Avid FastServe, AirSpeed, iNews, Maestro,
MediaCentral, Media Composer, PlayMaker, Pro Tools, TD Control,
Avid VENUE, and Sibelius are trademarks or registered trademarks of
Avid Technology, Inc. or its subsidiaries in the United States
and/or other countries. All other trademarks are the property of
their respective owners. Product features, specifications, system
requirements and availability are subject to change without
notice.
PR
Contact:Avid
Amy
Paladino
amy.paladino@avid.com
+1
617-733-5121
Red Lorry Yellow Lorry (Avid’s PR agency) Alex
Humphries-French – UKTanya Roberts –
USA avid@rlyl.com
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