Avid Unveils Additional Cloud-based Apps, Services and Solutions to Accelerate News Production and Delivery
April 07 2018 - 12:32PM
AVID CONNECT - Avid® (Nasdaq:AVID), the platform that
powers media and entertainment, today announced apps, services and
solutions to accelerate news workflows with the cloud. These
innovations optimize collaboration, accessibility and distribution
required to capture the significant opportunity of engaging news
viewers on any device. Avid is empowering news organizations to
create, manage and deliver breaking news to television, social
media and other outlets faster than ever before. Unveiled today at
the fifth annual Avid Connect, these news workflow advancements
will be demonstrated during the NAB Show at Avid’s booth #SU801,
April 9-12.
“Our largest ever unveiling of apps, services and solutions will
help the news community tap into the power of the cloud and all of
its potential to be first to get their stories in front of
audiences everywhere,” said Alan Hoff, Vice President, Market
Solutions at Avid. “We’re extremely excited to see how far our
customers can go with the power, scalability, and elasticity of the
cloud, and the growing development ecosystem that’s expanding
MediaCentral® capabilities.”
Enabling news organizations to meet consumer demand for news
content delivered to any device, while optimizing collaboration and
access to content, Avid’s news workflow innovations integrate
Avid’s industry-leading products including:
- Avid | On Demand: A cloud services and
solutions platform that provides media production capabilities on
demand, Avid | On Demand lets media organizations conveniently
deploy the capabilities they need on a per project basis with
optimal elasticity—and without a drawn-out deployment phase or
large capital outlay.
- MediaCentral: The
MediaCentral platform provides the most comprehensive end-to-end
solution for news production, covering everything from information
gathering and content creation, all the way to multiplatform
delivery. Completely customizable and modular, MediaCentral
features a groundbreaking cloud-based user experience accessible on
any device; workflow modules and apps; and a wide array of media
services and partner connectors. Every user is connected in a
completely integrated workflow environment and gains a unified view
into all their media—on premises, in a private data center, or via
the public cloud. New MediaCentral apps include:
- MediaCentral | Publish app (available now):
Enables journalists and producers to deliver on-air content to
audiences on websites and social media platforms.
- MediaCentral | Rundown app (available now):
Enables producers to manage rundowns and produce shows by making it
easy to duplicate, group, and associate stories with sequences and
execute monitor functions during live news show production.
- MediaCentral | Research app (available summer
2018): Enables journalists to simplify newsgathering by
consolidating the ingest of news content from news feeds, social
media, and other sources to incorporate the latest developing
information into their stories.
- Maestro™ News app (available second half of
2018): The new Maestro News app within MediaCentral | Cloud UX
offers access to a full graphics production workflow from anywhere.
Journalists can drag and drop clips and images directly from
MediaCentral into Maestro | News graphics templates to accelerate
real-time broadcast graphics production.
-
- x.news (available summer 2018): x.news, an
Avid Alliance partner, has leveraged the MediaCentral SDK to
integrate its app for monitoring incoming social media and news
ticker feeds so journalists, directors, and producers can easily
watch as a story develops and incorporate late-breaking
developments into their own stories.
- Avid NEXIS® l E5 NL (available summer 2018):
The new Avid NEXIS | E5 NL is a high-density on-premises nearline
storage solution that gives broadcast teams faster access to
archived media, enabling them to quickly browse, search and
shot-select proxies of high-resolution assets on tape. This
capability eliminates the need to restore large amounts of high-res
material just to search for the ideal clip as the news cycle
changes. Rough-cut sequences can be created using the proxy that’s
instantly available on Avid NEXIS | E5 NL, enabling partial file
restore from tape of only the required clips. Further, broadcasters
can go to air with the proxy if all the high-res assets are not
restored. This enables news teams to get on air first with the best
story possible.
- FastServe™ | Playout (available summer 2018):
Avid’s new file-based playback server for video clips, images and
motion graphics offers both IP I/O and UHD playout with the ability
for both IP and SDI in the same configuration. FastServe | Playout
is deeply integrated into MediaCentral-based news workflows for
lightning-fast turnaround and allows playback of mixed media with
no transcoding directly from Avid NEXIS without copying the content
to local storage first.
- Avid | Shared Library On
Demand (available second half of 2018): Part of the Avid |
On Demand cloud services and solutions platform, Avid | Shared
Library On Demand is a powerful cloud-based solution that provides
a media library to allow users to store, manage, and search for
content using the MediaCentral platform. Editors, loggers,
directors, producers, and archivists can all securely connect to a
common library that makes media accessible from any device,
wherever they are.
- Avid | AI (available second half of 2018):
Part of the Avid | On Demand cloud services and solutions platform,
Avid | AI is set of cloud services that utilize machine learning to
automate content indexing and provides unprecedented accuracy for
facial and scene recognition to text, and audio analysis. Avid | AI
is a combination of Avid- developed tools and tools from Microsoft
Cognitive Services, giving users tremendous flexibility to enhance
and create deeply searchable content repositories accessible from
the MediaCentral platform.
- Avid | Transformation (available second half
of 2018): Part of the Avid | On Demand cloud services and solutions
platform, Avid | Transformation is a new suite of automated
transformation services including auto-transcoding, watermarking,
and content repackaging for delivery to any device, anywhere.
Transformation services are being developed both by Avid and our
certified partners, giving users the flexibility to choose the
service that best fits their needs and price points.
To learn more about news workflow innovations powered by
MediaCentral, please visit
http://www.avid.com/solutions/news-production.
About AvidAvid delivers the most open and
efficient media platform, connecting content creation with
collaboration, asset protection, distribution, and consumption.
Avid’s preeminent customer community uses Avid’s comprehensive
tools and workflow solutions to create, distribute and monetize the
most watched, loved and listened to media in the world—from
prestigious and award-winning feature films to popular television
shows, news programs and televised sporting events, and celebrated
music recordings and live concerts. With the most flexible
deployment and pricing options, Avid’s industry-leading solutions
include Media Composer®, Pro Tools®, Avid NEXIS®, MediaCentral®,
iNEWS®, AirSpeed®, Sibelius®, Avid VENUE™, Avid FastServe™,
Maestro™, and PlayMaker™. For more information about Avid solutions
and services, visit www.avid.com, connect with Avid
on Facebook, Instagram,
Twitter, YouTube, LinkedIn, or subscribe to Avid
Blogs.
© 2018 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Avid NEXIS, Avid FastServe, AirSpeed, iNews, Maestro,
MediaCentral, Media Composer, PlayMaker, Pro Tools, Avid VENUE, and
Sibelius are trademarks or registered trademarks of Avid
Technology, Inc. or its subsidiaries in the United States and/or
other countries. All other trademarks are the property of their
respective owners. Product features, specifications, system
requirements and availability are subject to change without
notice.
PR
Contact:Avid
Amy
Paladino
amy.paladino@avid.com
+1
617-733-5121
Red Lorry Yellow Lorry (Avid’s PR agency) Alex
Humphries-French – UKTanya Roberts –
USA avid@rlyl.com
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