Avid Customers Lead 2012 Summer Box Office
August 07 2012 - 9:00AM
Business Wire
In what is expected to be one of the biggest summer box office
seasons in years, Avid® (NASDAQ: AVID) today
announced that the majority of the 2012 Hollywood Summer
Blockbusters used one or more Avid systems such as Media Composer®,
ProTools® and Sibelius® to help achieve their creative visions.
Some of the highly anticipated productions this summer that used
Avid solutions include: The Amazing Spider-Man, The Avengers,
Battleship, The Bourne Legacy, Brave, The Dark Knight Rises,
Lawless, Madagascar 3: Europe’s Most Wanted, Men In Black 3,
Prometheus, Rock of Ages, Savages, and Snow White and the
Huntsman.
“It’s fulfilling to see our customers achieve significant
commercial success this summer through their creative
storytelling,” said Gary Greenfield, CEO at Avid. “We’re proud to
support our customers with proven professional video and audio
solutions that help them to create the films that are currently
capturing the imaginations of audiences around the world as well as
fueling what may turn out to be a record-breaking summer at the box
office.”
What Customers are Saying
Shannon Mills, supervising sound producer for The Amazing
Spider-Man, said, "Avid helped make The Amazing Spider-Man possible
by providing solutions that deliver seamless integration between
picture and sound. With constantly changing visual effects it is a
must that sound and picture can be passed back and forth between
departments. Avid does just that, and makes it easy to do. I can't
imagine we'd have ever finished without these tools from Avid.”
Jeff Ford, A.C.E., editor of The Avengers said, “I can't imagine
cutting The Avengers without Media Composer. The great interface
and ability to manage massive amounts of media gave us the speed,
flexibility and creative tools we needed to bring this film to the
screen. Next to an upright Moviola and a rewind bench, there's no
better way to edit.”
Lee Smith, editor of The Dark Knight Rises, said, "We filmed in
multiple locations worldwide and had up to seven Media Composer
systems connected to our Unity system—which I am happy to say
performed perfectly. We were able to cut in IMAX format
interspersed with 2:40 35mm, and by simply selecting a different
vision track, we could screen in straight 2:40. You need a
rock-solid system to edit a film of this complexity, and Avid did
not disappoint."
About AvidAvid creates the digital audio and video
technology used to make the most listened to, most watched and most
loved media in the world – from the most prestigious and
award-winning feature films, music recordings, television shows,
live concert tours and news broadcasts, to music and movies made at
home. Some of Avid’s most influential and pioneering solutions
include Media Composer®, Pro Tools®, Interplay®, ISIS®, VENUE,
Sibelius® and System 5. For more information about Avid solutions
and services, visit www.avid.com, connect with Avid on Facebook,
Twitter, YouTube, LinkedIn, Google+; or subscribe to Avid Buzz.
© 2012 Avid Technology, Inc. All rights reserved. Avid, the Avid
logo, Interplay, ISIS, Media Composer, Pro Tools and Sibelius are
trademarks or registered trademarks of Avid Technology, Inc. or its
subsidiaries in the United States and/or other countries. The
Interplay name is used with the permission of the Interplay
Entertainment Corp. which bears no responsibility for Avid
products. All other trademarks are the property of their respective
owners.
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