Atlanta Super Bowl Host Committee Announces Partnership with On Location Experiences
March 22 2018 - 10:10AM
Business Wire
Experienced Event Production and Hospitality
Partner to Support the Host Committee in Developing the Ultimate
Super Bowl Experience in Atlanta
The Atlanta Super Bowl Host Committee (the “Host Committee”)
today announced that it has partnered with On Location Experiences
(OLE), the official hospitality partner of the National Football
League, to develop local events surrounding Super Bowl LIII, which
will be played in Atlanta on February 3, 2019, at the spectacular
Mercedes-Benz Stadium.
“Super Bowl LIII gives Atlanta an opportunity to shine on the
world stage, and On Location Experiences will help us showcase the
distinct culture and vibrant energy that is unique to Atlanta,”
said Brett Daniels, chief operating officer of Atlanta Super Bowl
Host Committee. “With unmatched experience in event production and
hospitality, On Location Experiences will provide invaluable
continuity, league relationships and institutional knowledge that
will benefit the Host Committee, supporting partners and the
overall fan experience.”
John Collins, CEO of On Location Experiences, said, “We are
thrilled to be working with the Host Committee as they plan this
iconic event in such an extraordinary city. The Super Bowl is one
of the most anticipated sporting events in the world, and we look
forward to developing unique experiences that are open to the
public and available for everyone in Atlanta to enjoy.”
Super Bowl LIVE, a 10-day festival featuring live music,
food, interactive entertainment and more, will be held in downtown
Atlanta in the week leading up to the game.
Last year, in partnership with the Minnesota Host Committee, OLE
produced the Super Bowl LIVE festival in Minneapolis leading up to
Super Bowl LII. More than one million people, including Minnesotans
and visitors from across the globe, attended the 10 days of
festivities, which featured live music, local cuisine and more.
The Host Committee has designated OLE as the national
sponsorship agency for this year’s Super Bowl LIVE, where On
Location will be working with sponsors to enhance brand activation
at the festival and other events around Atlanta. For those
interested in hearing about sponsorship opportunities, please email
the Host Committee’s events and sponsorship team at
Sponsorship@ATLChampGame.com.
At previous Super Bowls, OLE has produced A-List concerts,
pre-game tailgates and post-game parties, in addition to providing
fans with Super Bowl tickets and hospitality packages. For fans
interested in securing Super Bowl ticket and hospitality packages
from OLE, please visit nflonlocation.com.
ATLSuperBowl53.com is the official website for the Host
Committee with @ATLSuperBowl53 serving as the social media handle
for Facebook, Instagram and Twitter. The Host Committee logo and
additional press materials can be downloaded here.
About Atlanta Super Bowl LIII Host Committee
The Atlanta Super Bowl LIII Host Committee is the liaison
between the National Football League, the City of Atlanta and the
local community. Formed in 2017 under the Championship Hosting
Division of the Atlanta Sports Council, the Host Committee is
responsible for helping to plan, organize and support activities
and events that will enhance the Super Bowl LIII experience for the
city, state and region. For more information, visit:
www.ATLSuperBowl53.com
About On Location Experiences
On Location Experiences is a leader in premium experiential
hospitality business, establishing a new industry standard to serve
iconic rights holders with extensive experience in ticketing,
curated hospitality, live event production and travel management in
the worlds of sports and entertainment. On Location is a partner to
over 150 rights holders including the NFL, NCAA, the PGA of America
and the United States Tennis Association, and provides unrivaled
official access for both corporate clients and fans looking for
immersive experiences at marquee events including the Super Bowl,
Pro Bowl, NFL Draft, NCAA Final Four, PGA of America events,
numerous College Football Bowl Games and the Tennis Majors.
On Location's operations include: Anthony Travel, the nation's
largest provider of collegiate sports travel management services;
CID Entertainment, a hospitality leader in the live music and
festival industry; Kreate Inc, a full service live creative concept
and production firm with a focus on the customer experience;
Nomadic Entertainment, which creates exclusive music and high-end
nightlife experiences; PrimeSport, a leader in providing direct
access to some of the biggest events in sports and entertainment;
Steve Furgal's International Tennis Tours, a leader in developing
world-class tennis experiences for more than 40 years; as well as a
joint venture with Ricky Kirshner, one of the entertainment
industry's preeminent event producers.
On Location Experiences is a privately held company, owned by
RedBird Capital Partners, Bruin Sports Capital, 32 Equity and the
Carlyle Group. For more information about On Location Experiences,
please visit www.onlocationexp.com.
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version on businesswire.com: https://www.businesswire.com/news/home/20180322005752/en/
Atlanta Super Bowl Host CommitteeErin Shearer,
404-723-0016Erin.Shearer@ATLChampGame.comorOn Location
ExperiencesGagnier CommunicationsDan Gagnier/Patrick Reynolds,
646-569-5897OLE@gagnierfc.com