WASHINGTON, Feb. 21, 2018 /PRNewswire-USNewswire/
-- There may not be an Olympics for saving lives, but as
millions intently watched the drama of the Winter Olympics, America
quietly brought home the gold and silver in another major
competition involving efforts to dramatically change the odds for
millions of the most vulnerable.
American Humane, the country's first national humane
organization, captured the Gold and Silver medals at the Mercury
Excellence Awards for two extremely successful public information
campaigns to help those in greatest need.
The first was a national multi-media television and radio effort
to help pair U.S. veterans coping with Post-Traumatic Stress and
Traumatic Brain Injury with lifesaving service dogs. Four
compelling TV and radio spots starring NHL star Matt Martin were distributed to some 6,000
broadcast stations and have been aired a total of 57,637 times so
far. The campaign won the Silver medal in the public service
announcement category.
The second campaign, entitled "Arks of Hope," seeks support for
the humane conservation of the world's remarkable and endangered
animals with leading zoological institutions rescuing,
rehabilitating and preserving critically threatened species.
Scientists warn that Earth's animals are facing a "Sixth Mass
Extinction," and a recent study warned that two-thirds of all
wildlife could disappear by the next decade. The campaign won the
Gold medal for best educational/informational video.
Entries were made from 64 countries and were judged on the
values of creativity, effectiveness, performance and success,
taking into consideration how effectively the material meets the
stated objectives; how well the material is communicated to the
designated audience; use of imaginative and original solutions; the
use of material to illustrate and clarify the information; and the
overall expression of the message.
"Our efforts to gain support for the most vulnerable among us
are winning not just top awards, but hearts and minds," says Dr.
Robin Ganzert, president and CEO of
American Humane. "We are heartened by the continuing success we are
experiencing in reaching millions and millions of people with
life-changing, life-saving messages of caring, compassion and
hope."
About American Humane
American Humane is the country's
first national humane organization. Founded in 1877, the
group helps ensure the safety, welfare, and well-being of some 1
billion animals around the world each year. For more information or
to support their life-saving mission, please visit
www.americanhumane.org or call 866-242-1877.
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SOURCE American Humane