NEW YORK, Feb. 13, 2018 /PRNewswire/ -- AppNexus, the
world's leading independent advertising technology company, today
announced the results of rapid growth of its video business. Since
the launch of its video marketplace in late 2015, AppNexus has seen
buyers, sellers, and impressions significantly increase across its
platform, with a 230 percent compound annual growth rate (CAGR) of
real-time bidding (RTB) video spend. As AppNexus moves into the OTT
space, growth has been similarly swift, with a 360 percent quarter
over quarter growth rate in 2017 for Connected TV spend on its
platform.
In just over 24 months, AppNexus has built and brought to market
a Video DSP, Video SSP, and Video Ad Server, establishing the
foundation for a vibrant video marketplace. Over the course of
2017, AppNexus expanded its video offerings to include innovative
capabilities such as multimedia superauctions, video viewability
prediction and optimization, Connected TV with advanced audience
targeting, and Prebid Video.
"AppNexus has quickly established a strong position in the video
market. We've signed several of the largest media companies in the
world, deployed Top 100 websites in the US, and moved into critical
new formats such as Connected TV and OTT," said Eric Hoffert, SVP, Video Technology. "Our
brand-safe marketplace offers publishers and advertisers control,
scale, transparency, and independence, which the walled gardens
cannot, and our growth shows we have come to be seen as a key
choice for video advertising."
Other key growth metrics for AppNexus' video business
include:
- Video Scale: 57 billion ad requests per month via the AppNexus
Video SSP, with more than 450 billion ad requests per month via the
AppNexus video marketplace.
- Direct Video Publisher Relationships: The number of sellers
using the AppNexus Video SSP has increased from 15 to more than 150
since launch. The video viewability across these direct video
sellers is 70%, above industry averages.
- Video Demand: AppNexus achieved a 200% average quarterly growth
rate for video bidder spend in 2017 on the platform, with 272 daily
active video buyers and 1,250 brands buying video impressions daily
in the marketplace.
- Video Header Bidding: More than 30 publishers are using Prebid
Video for video header bidding, with more than 1 billion video
header bidding ad requests monthly. Video publisher revenue from
video header bidding increased by 100% from Q3 to Q4 2017.
- Programmatic Audio: AppNexus achieved a 251% two-year CAGR in
programmatic audio spend, complementing its video marketplace with
significant activity from audio buyers and sellers.
- Continued Momentum: RTB video spend grew 230% in January 2018 compared to January 2017, demonstrating continued strength in
the most recent 30-day period.
The AppNexus Video Marketplace serves both buyers and sellers.
Buyers use the AppNexus Programmable Platform, a new class of DSP
with a machine learning engine and a video-specific line item.
Sellers use the AppNexus Video SSP and Video Ad Server for
monetization across multiple video screens, including desktop and
mobile web, mobile app, and Connected TV. Short- and long-form
video monetization for publishers is available via pre-roll (VAST)
and commercial breaks (VMAP) in ad-supported TV and film
content.
ABOUT APPNEXUS
AppNexus is an internet technology
company that enables and optimizes the real-time sale and purchase
of digital advertising. Our powerful, real-time decisioning
platform supports core products that enable publishers to maximize
yield; and marketers and agencies to harness data and machine
learning to deliver intelligent and customized campaigns. For more
information, follow us at @AppNexus or visit us at
appnexus.com.
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SOURCE AppNexus