Amy Inlow, CMO of AlbertTM, Named One of Cynopsis’ 2018 Top Women in Digital
March 07 2018 - 9:00AM
Business Wire
Inlow Recognized for Introducing AI
Marketing Platform AlbertTM to MarketAnd
Pioneering the Adoption of AI in the Digital Marketing
World
Amy Inlow, CMO of AlbertTM (LSE: ALB.L), has been acknowledged
by Cynopsis in its 4th annual Top Women in Digital Awards. Inlow
was recognized for paving the way for enterprise adoption of
artificial intelligence (AI), carving out an official marketing
category, “AI Marketing”, and shaking up traditional digital
marketing with the 2016 introduction of Albert to the U.S. market,
ahead of any of its nearest competitors across all business
verticals.
The 2018 Top Women in Digital Awards honors women who have
demonstrated excellence in digital, marketing, advertising, social
media and online content. This year, Cynopsis will be celebrating
100 honorees, representing 77 companies in six different categories
(click here for the complete list).
Amy Inlow’s contributions to the digital media and marketing
space span several years and companies, but the impact she has made
in just under two years at Albert has been particularly
significant, both from a company and industry standpoint. Inlow was
charged with leading the U.S. launch of Albert in 2016 and securing
“his” place as first to market ahead of other competitors in the
enterprise AI space. Her success doing so was a win for both Albert
and the marketing industry, positioning both as leaders in a
business landscape that is shifting away from automation and toward
autonomous.
She then played a crucial role in positioning Albert for early
adoption by notable domestic and global brands, including
Harley-Davidson, Gallery Furniture, EVISU, Dole Asia, Cosabella,
Natori and others who now credit Albert with significantly
increased sales and operational efficiencies, an accelerated path
to revenue, reduced operational costs, and more.
In 2017, Amy established the need for transparency to Albert and
AI marketing in general with her contributions to the release of
“Inside Albert,” a new module that allows Albert to show “his” work
during live campaigns. Amy is driving innovation in digital
marketing at a rapid pace, and educating an entire industry along
the way.
"This year, we saw a phenomenal range of entries into the Top
Women in Digital program," said Cynopsis Publisher Robbie Caploe.
"Of course, this isn’t surprising, given the power and dazzle of
execs working in digital media today. We consider it an honor and a
privilege to celebrate these industry pros as they break new ground
in 2018, and beyond."
Top Women in Digital honorees will be recognized at an awards
breakfast on Wednesday, March 14th, from 8:30am - 10:30am at Espace
in NYC.
For more information about Amy Inlow or Albert, please contact
Gretel Going at gretel@channelvmedia.com. For event or registration
questions, contact Cathy Pearson at cathyp@cynopsis.com.
###
About Albert™Albert, created by Albert Technologies, LTD.
(LSE: ALB.L), is the world’s first and only fully autonomous
digital marketer. The enterprise-level artificial intelligence
platform drives digital marketing campaigns from start to finish
for some of the world’s leading brands. Albert liberates businesses
from the data and technology complexities of digital marketing—not
just by replicating their existing efforts, but by executing them
at a pace and scale not possible by human teams. “He” accomplishes
this by wading through mass amounts of data, converting this data
into insights, and autonomously acting on these insights, across
channels, devices and formats, in real time. Brands such as
Harley-Davidson, Natori, Gallery Furniture, and Dole Asia credit
Albert with significantly increased sales, an accelerated path to
revenue, the ability to make more informed investment decisions,
and reduced operational costs. Visit albert.ai.
About Cynopsis Media:Cynopsis is what the TV industry
reads first every day. The Cynopsis family of products includes the
media industry's most-read daily, Cynopsis, plus sister dailies and
Cynopsis Sports, the Cynopsis Jobs board and special reports.
Serving TV, agency and brand professionals, Cynopsis Media produces
conferences, webinars, and awards programs that are second to none.
Find out more at cynopsis.com.
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Media:Gretel Going, 212-680-0179Channel V
Mediagretel@channelvmedia.com
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