Digital Experience Platform Leader and
Global Direct Major Provide App Playground for Next Generation of
Digital Innovators
Amway India, the country’s no.1 direct selling fast-moving
consumer goods (FMCG) company and Kony Inc., the leading provider
of digital application and low-code platform solutions jointly
hosted the first-ever hackathon for the students of Vasavi College
of Engineering, Hyderabad. With an aim to harness the creativity of
students to promote digital innovations and provide hands-on
application development experience, the three-days long hackathon
started from July 19, 2018 and ended on July 21, 2018.
Commenting on the initiative, Mr. Anshu Budhraja, CEO Amway
India, said, “Amway has progressed significantly towards a ‘Digital
first’ approach globally as well as in India. With a clear focus on
digital innovations, we have taken several initiatives to develop
digital capabilities in the direction to benefit our customers and
Amway direct sellers. We believe, Future is built from the future,
Future is not built from the Past - and the new future would
be amplified by the demographic dividend of around two thirds of
India’s population under the age of 35 years. The burgeoning young
workforce in India will soon be the largest and youngest the world
has ever seen. Youth have always been a core focus area while
formulating our strategy which is showcased through Amway’s brand
engagement initiatives including digital marketing, experience
stores, product portfolio and our new consumer connect. As a leader
in the direct-selling industry, we have been at the helm of
promoting entrepreneurship among young talent and we are delighted
to be a part of a yet another first initiative - a hackathon in
partnership with Kony. The hackathon will provide a platform and an
opportunity to the young talent to develop digital business
solutions using their creativity and innovation. We are looking
forward to some great concepts and solutions that may prove to
drive digital transformation in the industry.”
As part of the initiative, the students were introduced to the
Amway technology ecosystem and given an overview of the direct
selling industry. Participants were provided with free access and
in-person training for Kony Visualizer, an award-winning visual
design and development tool to build an app. Within this framework,
30 students were divided into six teams who competed over the
course of three-days, to deliver innovative app prototypes.
Speaking on the development, Mr. Mike Gamaggio, Manager Owned
Web and Native App Experiences, Amway Global Digital Services: “We
are looking at new ways to create mobile native capabilities. Fast,
focused, engaged and competitive while having fun. Students can
work on real business needs and be rewarded for their creativity
while Amway can explore new native perspectives, deploy some of the
concepts obtained through the Hackathon to our mobile ecosystem and
possibly open a path for new talent. Kony can get their powerful
platform into the hands of young professionals and thus increase
the number of well-versed developers on their platform. It’s a Win,
Win, Win for everyone!”
“Kony hosts App Playground events where participants come
together to design and create innovative new apps that drive
business impact. Kony is proud to partner with Amway to host an App
Playground that empowers the next generation of digital
innovators,” said Cem Tanyel, executive vice president, Global
Services, Kony, Inc. “This hackathon was a fun, competitive forum
that fostered the creative process and enabled people to see their
app ideas come to life. Using the Kony AppPlatform and active
mentoring, we helped participants create an app in a short amount
of time, even if they had no experience at all.”
Kony has been named a “Leader” among the top Digital Experience
Development Platforms vendors in The Forrester Wave™: Digital
Experience Development Platform, Q2 2018 report. Kony
has also been recognized as a “Leader” in the IDC MarketScape:
2017 North American Mobile Banking and Payments report, with the
highest rating for Mobile Banking capabilities. Kony is also
a Callahan’s 2018 Innovation Series winner, and earned
two top honors at the American Banker Digital Banking
2018 event: Runner Up for Best in Show and People’s
Choice.
About Amway India
Amway India is a wholly owned subsidiary of Amway with
headquarters located in Ada, Michigan, USA. Amway is the
world's #1 direct selling business in the world with presence in
over 100 countries & territories. The coveted global 100 list
benchmarks the performance of top revenue-generating direct selling
companies in the world, has ranked Amway #1 for the 6th
consecutive year in 2018.1
Globally, Amway is over 59 years old, a US $ 8.6 billion
manufacturer and direct seller of quality consumer
goods. Amway’s innovation and industry-leading R&D has
seen more than 800 patents granted and another 240 patents pending.
Amway has nearly 1000 scientists across 100 research and
development and quality assurance laboratories worldwide.
Amway India sells more than 140 daily use products across
categories like Nutrition, Beauty, Personal Care, Home Care and
Consumer durables through Amway Direct Sellers who make personal
recommendations regarding the use of distinctive quality products.
Amway products are widely recognized and appreciated for their
quality and value. These products are backed by a money back
guarantee for 100% satisfaction of use2. With the aim of increasing
consumer outreach Amway has set up more than 55 Xpress Pick &
Pay stores across the country.
Amway products are popular not just in India but across the
world. Nutrilite is the world's No. 1 selling vitamins and dietary
supplements brand3. Nutrilite has established itself as a leading
brand in the vitamins and dietary supplements category in India as
well. Amway has signed Farhan Akhtar as the brand ambassador for
the Nutrilite range in India to further promote the brand. Artistry
is India’s No. 1 premium skin care brand4. Amway India also offers
‘Attitude’, an entry level premium skincare and cosmetics brand
targeted at India youth. The product range has been developed
keeping the needs of Indian consumers into consideration.
Amway India is aggressively entering newer categories. Most
notably, the company launched a Weight management program called
‘W.O.W.’ (Will over Weight) which has been really appreciated by
the consumers in India. Amway forayed into the consumer durables
segment with the launch of a premium cookware range Amway Queen and
the Energy Drink and Sports Nutrition segment (Whey Protein) with
XS. Recently, Amway announced the launch of Nutrilite Traditional
Herbs range developed specifically for the Indian consumers.
Amway’s manufacturing facility in India is located at Nilakottai
in the Dindigul district of Tamil Nadu. This is Amway’s third
manufacturing plant located outside of USA. The other plants are
located in China and Vietnam. Amway India’s Plant in Dindigul
district has achieved LEED ‘Gold’ certification by US Green
Building Council (USGBC) which showcases our leadership in
sustainability in the industry.
About Kony, Inc.
Kony is the fastest growing, cloud-based digital
application and low-code platform solutions company, and a
recognized industry leader among low code and mobile application
development platform (MADP) providers. Kony helps organizations of
all sizes accelerate digital success by rapidly transforming ideas
into innovative and secure omnichannel applications. Built on the
industry’s leading digital platform, Kony’s cross-platform,
low-code solution empowers organizations to develop and manage
their own apps to better engage with their customers, partners and
employees.
For more information, please
visit www.kony.com. Connect with Kony
on Twitter, Facebook, and LinkedIn.
1
https://www.directsellingnews.com/dsn-announces-the-2018-global-100/
2 As per Amway Refund Policy
3 Source: http://www.euromonitor.com/amway-claims Source
Euromonitor International Limited; Vitamins and Dietary
Supplements, World, GBN, Retail Value RSP, % breakdown, 2016
data
4 Source Euromonitor International Limited; Beauty and Personal
Care 2017 edition; as per premium skin care definitions; retail
value sales; UBN; 2016 data
View source
version on businesswire.com: https://www.businesswire.com/news/home/20180720005083/en/
Amway IndiaAnitha Rao, +91 9902008963anitha.rao@Amway.comorKony,
Inc.Jean Kondo, +1 510-823-4728Jean.kondo@kony.com