NEW YORK, Nov. 20, 2017 /PRNewswire-USNewswire/
-- (RED) and Amazon are teaming-up for
(SHOPATHON)RED – a special holiday experience offering
people a selection of exclusive (RED) products that raise money for
the Global Fund to fight AIDS in Africa.
From November 20th through the end
of December, shoppers can choose from more than 150 (RED) products
including fashion, cosmetics, kitchen goods, tech and more at
Amazon.com/RED or via the Amazon App. On December 1st, World AIDS Day, Amazon will
highlight (RED), the Global Fund, and (RED) products to bring
awareness to the fight, and throughout the campaign special video
content from (RED) celebrity supporters will encourage people to
shop (RED) and save lives this holiday season.
Sharing smart ways to shop and give back, stars including
Neil Patrick Harris, Tyra Banks,
DJ Khaled, Ricardo Kaka, Allison Williams, Javier Munoz, Jay
Ellis, and Yvonne
Orji highlight their favorite (RED) product picks
available on Amazon.com/RED.
As the Official Payment Provider of (SHOPATHON)RED,
long-standing (RED) partner Bank of America is making every dollar
spent go even further. For every dollar spent on Amazon.com/RED
from November 20 until December 31, Bank of America will donate
30 cents – the daily cost of
life-saving HIV/AIDS medication in sub-Saharan Africa - up to
$1.5 million.
Among the selection of tech products is the brand new (RED)
Amazon Echo. Amazon is donating $10
from the sale of each (RED) Echo to the Global Fund. Learn more
about the new Amazon (RED) Echo here: www.amazon.com/redecho.
Every (RED) purchase made by shoppers this holiday will have
real impact. The life-saving ARV pills, when taken daily, save not
only the life of mothers living with HIV; they also prevent the
virus being passed to their unborn babies. As well as providing
medication, (RED) money to the Global Fund also supports
prevention, testing, counseling and care services programs – all
key pillars of the fight to end a disease which is preventable and
treatable; a disease which needlessly sees an adolescent become
infected every two minutes.
Deborah Dugan, CEO, (RED), said:
"Our collaboration with Amazon will make the gift of giving more
impactful than ever before. I'm so grateful to the incredible team
at Amazon who have made our ambitions of turning the holidays
'(RED)' a reality. Together with their enormous customer base,
Amazon is helping to ensure lifesaving HIV/AIDS services are being
delivered to communities most in need."
CONTACT: press@red.org
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