Altitude Group PLC AIMPro Update (1273D)
January 29 2018 - 2:00AM
UK Regulatory
TIDMALT
RNS Number : 1273D
Altitude Group PLC
29 January 2018
ALTITUDE GROUP PLC
(the "Company" or "Altitude")
AIMPro Update
Altitude Group plc (AIM: ALT), the operator of a leading
marketplace for personalised products, is pleased to announce the
following update in relation to AIMPro and the on-going programme
of engagement with and on-boarding of both AI Mastermind ("AIM")
members and AIM preferred suppliers. AIMPro is a technology
platform which combines the Channl ecommerce technology with
Altitude's proprietary full cloud-based CRM and order management
system and which is provided free and exclusively to the
approximately 1,500 AIM members who have a combined annual revenue
throughput of circa $1.3 billion.
AiM members
Altitude are pleased to announce that the on-boarding programme
for AIM members has started well and there are currently 7 AIM
members, with aggregate annual revenue of $11.2 million already
processing orders on the AIMPro platform. Supply partner billing
will commence in February 2018.
As planned Altitude attended the Promotional Products
Association International (PPAI) Expo in Las Vegas earlier this
month where Nichole Stella and her team had the opportunity to meet
with and demonstrate the AIMPro platform to more than 200 AIM
members. After a highly successful two-day education session,
Altitude has signed 57 new AIM members to the AIMPro platform, who
together comprise aggregate annual revenues of circa $44
million.
We have a deep understanding of the key drivers of long term
success for users migrating to a comprehensive order management
system and our clearly defined on-boarding and training process has
begun for these 57 AIM members. The Company looks forward to them
commencing transactions through the AIMPro tech suite. In addition,
a further 88 AIM members are actively engaged with Altitude and we
anticipate additional member sign ups to AIMPro in the near
future.
Following the success of the PPAI Expo event and the high
conversion rate achieved Altitude will be hosting an AIMPro
roadshow event in Philadelphia in February 2018 focussed on AIM
members who were unable to attend the PPAI Expo. Philadelphia has
been chosen as the first venue for our roadshow events as it has a
particularly high concentration of AIM members within a 100 mile
radius.
AiM suppliers
Altitude continue to select suitable supplier partners to
benefit from increased and efficient access to the $1.3 billion
AIMPro order pipeline. These suppliers recognize the value of
having their products showcased on the platform and foresee the
ability to offset transaction fee costs through operational
efficiency, the reduction of sales and marketing costs to AIM
members and increased exposure across the membership group. The
tangible benefit of direct access to AIM members has resulted in
Altitude agreeing multiple participation deals whereby the supplier
pays for every single order through the platform, both those that
are placed online via Channl and offline via the order management
system.
Since the start of the calendar year Altitude has agreed terms
with a further 12 of the top 25 AIM preferred suppliers, bringing
the current total to 14. Altitude anticipate agreeing terms with
further suppliers during H1 2018 so as to ensure that the majority
of AIM orders are processed through AIMPro. Altitude will derive
transaction fees (Gross Transactional Revenue or "GTR") from all of
those orders.
Peter Hallett, Executive Chairman,
"We are delighted with the progress we are making in attracting
both members and suppliers to the AIMPro platform and we look
forward to this translating into revenue throughput on the AIMPro
platform in the coming months. In particular we are delighted with
the success we have had in engaging with AIM preferred suppliers
and their adoption of a model whereby they pay transaction fees on
orders generated through AIMPro. This is further validation of
AIMPro by the US promotional products industry, as the only free
and comprehensive order management system with full ecommerce
capability available in the United States".
Enquiries:
Altitude Group plc
Peter Hallett, Executive
Chairman 07887 987469
finnCap ltd 020 7220 0500
Jonny Franklin-Adams (Corporate
Finance)
Scott Mathieson (Corporate
Finance)
Richard Chambers (Corporate
broking)
The information communicated in this announcement is inside
information for the purposes of Article 7 of Regulation
596/2014.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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