Alterra Mountain Company and CLIF Bar® Announce Three-Year Strategic Partnership
February 13 2018 - 11:45AM
Business Wire
CLIF Bar® Named Official Energy Bar
of 11 Alterra Mountain Company Destinations
Alterra Mountain Company and Clif Bar are excited to announce a
three-year strategic partnership, the first corporate partnership
of its kind for the newly formed company. The new partnership names
Clif Bar as the official energy bar of Steamboat, Winter Park
Resort, Squaw Valley Alpine Meadows, Mammoth Mountain, June
Mountain, Big Bear Mountain Resort, Stratton, Snowshoe, Tremblant,
Blue Mountain and CMH Heli-Skiing and Summer Adventures.
“We are thrilled to name an influential brand such as Clif Bar
as our first partner for Alterra Mountain Company. Clif Bar
demonstrates a respect for an active lifestyle and a passion for
the outdoors, that aligns with Alterra Mountain Company’s values,
so it’s a natural fit,” said Ryan Blanchard, Director of Brand
Partnerships. “We’re happy to pair its bars with our guests at our
destinations and look forward to the future of our
partnership.”
The new strategic partnership provides Clif Bar with various
assets throughout the 11 destinations with branding opportunities
including resort trail maps and signage, sampling dates for
providing energy and nutrition bars to resort guests, and signature
elements such as terrain park features and sponsorship of events.
This year, Clif Bar will be present at the following events,
sampling warm CLIF Bars and CLIF Nut Butter Filled Bars to skiers
and riders. CLIF Kid snacks will also be sampled on the slopes for
young skiers during ski school.
- Ezakimak Challenge at Mammoth
Mountain
- Nastar National Championships and Snow
Golf Tournament at Squaw Valley Alpine Meadows
- Springalicious at Steamboat
- Mini Rail Jam at Winter Park Resort
(CLIF Kid)
“CLIF Bar was made to give people energy to go exploring
outdoors,” said Kevin Cleary, CEO of Clif Bar & Company.
“Adventure is an ethos we share with Alterra Mountain Company and
its guests. We’re proud to help feed and inspire adventures across
its mountains.”
Clif Bar has been a strategic partner of Stratton and Squaw
Valley Alpine Meadows for two and six years, respectively, and the
partnership will now expand to reflect the current strategic plans.
Clif Bar nutrition will also be available for sale throughout
destination-owned food and beverage outlets.
About Alterra Mountain
Company
Alterra Mountain Company is a family of 12 iconic year-round
destinations, including the world’s largest heli-ski operation,
offering the Ikon Pass, the new standard in season passes. The
company owns and operates a range of recreation, hospitality,
real-estate development, food and beverage and retail businesses.
Headquartered in Denver, Colorado with destinations across the
continent, we are rooted in the spirit of the mountains and united
by a passion for outdoor adventure. Alterra Mountain Company’s
family of diverse playgrounds spans five U.S. states and three
Canadian provinces: Steamboat and Winter Park Resort in Colorado;
Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and
Big Bear Mountain Resort in California; Stratton in Vermont;
Snowshoe in West Virginia; Tremblant in Quebec, Blue Mountain in
Ontario; Deer Valley in Utah; and CMH Heli-Skiing & Summer
Adventures in British Columbia. We honor each destination’s unique
character and authenticity and celebrate the legendary adventures
and enduring memories they bring to everyone. Alterra Mountain
Company also owns Honua Kai Resort and Spa in Hawaii. For more
information visit www.alterramtnco.com.
About Clif Bar &
Company
Clif Bar & Company crafts nutritious and organic food to
feed and inspire adventure, including the CLIF® BAR® energy bar;
CLIF Kid®, Nourishing Kids in Motion® and LUNA®; The Whole
Nutrition Bar. Family and employee-owned, the company is committed
to sustaining its people, brands, business, community and the
planet. For more information on Clif Bar & Company, please
visit www.clifbar.com, check out our Facebook page at
www.facebook.com/clifbar and follow us at
www.twitter.com/clifbar and
www.instagram.com/clifbar.
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The Ashima GroupAmelie Bruzat,
347-653-9544amelie@theashimagroup.com