TIDMALB
RNS Number : 3330H
Albert Technologies Ltd
12 March 2018
12 March 2018
Albert Technologies Ltd
("Albert Technologies", the "Company")
Significant Customer Win
Contract with one of the top 25 independent agencies in North
America
Albert Technologies (AIM: ALB.L) is pleased to announce it has
secured a 12-month contract with one of the top 25 independent
advertising agencies in North America (the "Agency").
The Agency, which has been working successfully with Albert
since mid-2017, provides full marketing services to North American
and global brands.
During the second half of 2017 the Agency deployed Albert's AI
platform for one of its brands, resulting in excellent results.
Following this success, the Agency decided to deploy Albert to
manage online advertising campaigns for additional brands it
serves. This is an example of the company's "land and expand"
strategy, and management expects this contract to generate a
minimum of $300,000 of annual SaaS fees, which may increase based
on activity parameters throughout the year.
Management believes this contract win provides additional
evidence for the unique value of Albert to agencies using Albert's
AI platform to manage their clients' campaigns. Agencies can now
scale their business and provide their clients with increased
performance and ROI, transparency, and valuable marketing insights,
while increasing the agencies' profitability.
Or Shani, Chief Executive Officer of Albert Technologies,
commented:
"This significant contract win reflects further progress in
fulfilling our strategic goal of working with leading advertising
agencies. Our technology simplifies the process of delivering
effective digital campaigns for agencies and the brands they work
with. We look forward to working with more agencies as we continue
to roll out our game-changing technology."
For further information, please contact:
Albert Technologies Ltd. Tel: +972 3537 7137
Or Shani, Chief Executive Officer
Yoram Freund, Chief Financial Officer
https://albert.ai/
Liberum (NOMAD and Broker) Tel: +44 20 3100 2000
Neil Patel / Chris Clarke / Jonathan
Wilkes-Green
Powerscourt Tel: +44 20 7324 0492
John Elliott / Celine MacDougall +44 7 894 709 826
About Albert Technologies
Founded in 2010, Albert Technologies Ltd. (AIM: ALB.L), a global
software company, is the creator of Albert - the first-ever fully
autonomous artificial intelligence marketing platform, driving
digital marketing campaigns from start to finish for some of the
world's leading brands. Albert's mission is to liberate businesses
from the complexities of digital marketing - not just by
replicating their existing efforts, but by executing them at a pace
and scale not previously possible. Albert serves as a highly
intelligent and sophisticated member of brands' marketing teams,
wading through massive amounts of data, converting this data into
insights, and autonomously acting on these insights, across
channels, devices and formats, in real time. This eliminates the
manual and time-consuming tasks that currently limit the
effectiveness and results of modern digital advertising and
marketing. Brands such as The Big Red Group, Gallery Furniture and
Dole Asia, and global advertising agencies, credit Albert with
significantly increased sales, an accelerated path to revenue, the
ability to make more informed investment decisions, and reduced
operational costs.
The Company's core focus is its SaaS Sales Channel, which offers
its artificial intelligence-based software, Albert, to brands using
a SaaS model. Albert Technologies Ltd. listed in 2015 to accelerate
both investment into and commercialisation of Albert.
The Company and its management received 18 awards in 2017,
including being named as Gartner Cool Vendors in Advertising, an
International Stevie Award for "Best New Product of the Year," the
"Market Disruptor" Award from the Masters of Marketing, and being
named "AI Application of the Year" by the Global Annual Achievement
Awards for AI. Albert CEO, Or Shani, was recognized as Innovator of
the Year (bronze) in the International Stevie Awards and was chosen
for the DMN 40 Under 40 List. Amy Inlow, Albert CMO, was named a
winner in the DMN Hall of Femme Awards and the American Business
Awards (gold).
About Albert
Albert replaces the human campaign manager in managing brands'
online advertising campaigns. A brand provides Albert with access
to its Google, Facebook, Bing, Twitter and other online marketing
channels. When a brand manager wishes to launch a new online
advertising campaign, all that is needed is to simply log into
Albert and deploy that new campaign, which is usually no more than
a 15-minute task.
Albert autonomously creates hundreds of micro campaigns across
all relevant online marketing channels (Google, Facebook, Bing,
Twitter, Instagram, Display, Email, etc.), then reviews these
hundreds of micro campaigns every few minutes and optimises each of
them as needed. Albert works in very much the same way that a human
campaign manager would, making correlation and cost/benefit-based
decisions.
Where an experienced campaign manager could possibly make circa
100 decisions per day, Albert can make thousands per minute.
Albert's ability to launch hundreds of micro strategies and review
and amend them all every few minutes typically brings about a
significant increase in ROI. In addition, all learnings from the
decisions made remain in-house, and the brand has full and instant
transparency and can easily scale up marketing activities through
larger budgets or applications to new brands and new geographies,
without hiring new expert campaign managers.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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March 12, 2018 03:01 ET (07:01 GMT)
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