Adobe Redefines Content Intelligence to Transform Customer Experiences
February 08 2018 - 09:00AM
Business Wire
New Adobe Sensei and Cross-Cloud Capabilities in Adobe
Experience Cloud Bridge Content and Data Divide
A recent Adobe (Nasdaq:ADBE) survey of U.S. consumers revealed
people spend on average 7.8 hours per day engaging with digital
content—a figure that jumps to 11.1 hours per day among teenagers.
Brands must produce, execute and iterate on compelling content at
ever-increasing velocity to engage with consumers, which is not an
easy feat. To solve for these challenges, Adobe today unveiled
tighter integrations and seamless workflows between creatives,
marketers and data analysts in Adobe Experience Manager, part of
Adobe Marketing Cloud in Adobe Experience Cloud. These advances
better enable brands to reach consumers across the full range of
devices and channels. Adobe Sensei, the company’s AI and machine
learning framework, further automates the delivery of personalized
content, empowering marketers to work smarter and faster. New ways
to pull creative content instantaneously from Adobe Creative Cloud
into Marketing Cloud let brands integrate content and data more
closely and deliver a seamlessly integrated experience.
“Content will always play an integral role in building brand
loyalty, with personalization, authenticity and design reigning
supreme,” said Aseem Chandra, senior vice president, Digital
Experience Strategic Marketing at Adobe. “The new content
capabilities we are announcing today empower brands to deliver
digital experiences that delight consumers and uniquely integrate
content and data.”
Experience Manager’s new intelligent content capabilities will
be available next month and empower marketers to:
- Intelligently discover images:
Smart Tags helps marketers discover relevant images in an instant.
The capability leverages an algorithm to automatically add metadata
keywords that can be easily trained to recognize a company’s image
attributes and add relevant tag values. As a brand’s library and
taxonomy expand, Adobe Sensei continues to learn and recognize
business-specific image features more quickly.
- Automatically personalize
content: Marketers can deliver content that intelligently
adapts to individuals’ behavior and channels with new
personalization capabilities. With Adobe Sensei, Smart Layout
automatically generates the most effective layouts and assets for
individuals. A restaurant can automatically serve up different
images, menus and offers to someone who’s vegetarian or gluten
intolerant, for instance. New fluid experiences combine Experience
Manager’s ability to deliver content across marketing channels with
Adobe Target for personalization and automatically adapts messages
to specific situations. For example, a retailer can email customers
to promote a store opening with personalized invitations to its
launch party and targeted offers. That same content can be
leveraged for Facebook and the retailer’s mobile app.
- Intelligently tailor images for
different screens: With intelligent Dynamic Media capabilities,
marketers can automate tasks in bulk and deliver experiences
faster. Smart Imaging detects the type of device and available
bandwidth, minimizing the file size of images by as much as 70
percent to ensure smooth and quick loading without loss of visual
fidelity. Smart Crop uses Adobe Sensei
to detect and crop to the focal point in any
image, capturing the intended focus regardless of screen size.
Within Smart Crop, marketers can automatically locate and generate
high quality swatches from product imagery that show color or
texture, for example.
- Adapt forms for a better
experience: Filling out forms for enrollment can make or break
a customer’s experience. With Automated Forms
Conversion, organizations can automatically identify
and quickly change input fields from a traditional PDF
into a great mobile experience, reducing customer
frustration and abandonment.
New integrations between Marketing Cloud and Creative Cloud in
2018 will unify creative and marketer workflows:
- More easily access assets stored in
Experience Manager from within Creative Cloud apps: Finding,
modifying and reviewing enterprise assets requires creatives and
marketers today to toggle back and forth between different
solutions. To streamline collaboration, Adobe is enabling creatives
to find the digital assets they need in Experience Manager Assets
natively from Adobe Photoshop CC, Adobe Illustrator CC and Adobe
InDesign CC through powerful search. Creatives can also enjoy
cloud-based collaboration without leaving their creative apps as
they work on work-in-progress to production-ready assets. Through
this native flow of content, only Adobe lets brands seamlessly
bring assets into the industry’s leading content management
solution.
- Use 3D and source Adobe Stock
content from Creative Cloud: To help marketers easily create
and repurpose 3D models to bring new and engaging experiences to
market faster, Adobe is integrating Experience Manager with Adobe
Dimension CC. Marketers can seamlessly leverage 3D content designed
in Creative Cloud and turn them into marketing assets. For example,
a car manufacturer can upload a 3D model of a car in Experience
Manager, make adjustments like changing the color and rendering the
model into an image. Each rendered version can be saved as a
marketing asset in minutes, bypassing costly photo shoots.
Additionally, Experience Manager’s connection with Adobe Stock
enables marketers to pull in Stock images and publish them across
any channel.
Experience Manager, part of Adobe Experience Cloud, is leveraged
by enterprise and mid-sized brands such as Hyatt, Mastercard,
Nissan, Informatica, Philips, Manulife, Morningstar, Progrexion,
UBS, Constellation Energy Group, Qantas Airlines and T-Mobile.
Adobe’s leadership in content management is unrivaled (see
Gartner and Forrester Research leadership rankings).
Experience Manager integrates with Creative Cloud to
seamlessly manage content and asset workflows at scale and Adobe
Document Cloud to digitize document workflows. Integration
with Adobe Analytics and Adobe Target provides deep insights into
customer behavior and personalizes content.
Helpful Materials:
- Video of new Adobe Experience Manager
content capabilities
- Adobe Blog post from Loni Stark about
new Adobe Experience Manager content capabilities
- CMO.com post about the findings from
Adobe’s consumer content survey
About Adobe
Adobe is changing the world through digital experiences. For
more information, visit www.adobe.com.
© 2018 Adobe Systems Incorporated. All rights reserved. Adobe
and the Adobe logo are either registered trademarks or trademarks
of Adobe Systems Incorporated in the United States and/or other
countries. All other trademarks are the property of their
respective owners.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20180208005298/en/
AdobeMelissa Chanslor, 415-832-5489chanslor@adobe.comorHolly
Little, 415-832-6833hlittle@adobe.com
Adobe (NASDAQ:ADBE)
Historical Stock Chart
From Feb 2024 to Mar 2024
Adobe (NASDAQ:ADBE)
Historical Stock Chart
From Mar 2023 to Mar 2024