By Maria Armental 

Adobe Systems Inc. is betting that sustained demand from U.S. corporate customers and technology buyers in emerging markets will drive another year of revenue growth above 20%.

"Digital has become an imperative for enterprises," Chief Executive Shantanu Narayen said during a conference call with analysts, adding that company executives know if they fail to keep up with technology, a rival could swoop in.

"To compete and win today," Mr. Narayen said, businesses "must provide a world-class, end-to-end customer experience across every touch point."

The company, which reported a record $9.03 billion in revenue for the year ended Nov. 30, on Thursday raised its revenue target for the current financial year to $11.15 billion, including its acquisition of marketing-automation firm Marketo.

Adobe built its name around desktop publishing with products like Acrobat and the ubiquitous PDF but has since transitioned to a cloud-based, subscription business.

Its high-margin digital-media business, which includes the revamped Acrobat offerings, accounted for $6.33 billion of revenue in the year just ended. And Adobe said it expects the business to add about $1.45 billion of recurring revenue this year, up from its October view of $1.4 billion.

The company still expects a 25% increase in bookings in its digital-experience business, which houses the marketing technology and data and analytics products.

Adobe has been investing heavily in the business, including the purchase of Marketo, its largest acquisition at $4.75 billion. On Thursday, it said it expects financial benefits to kick in "as the accounting impact from the transaction dissipates" during the year and said it projects annual profit to increase to $5.54 a share, or $7.75 a share on an adjusted basis, short of analysts' expectations.

On Thursday, Adobe reported fourth-quarter profit rose 35% to $678.2 million, or $1.37 a share.

Revenue rose 23% to $2.46 billion.

Gross profit margin narrowed to 85.4% from 86.5% a year earlier.

Shares, which outperformed the market with a 42% increase this year, closed Thursday at $248.08.

Write to Maria Armental at maria.armental@wsj.com

 

(END) Dow Jones Newswires

December 13, 2018 21:29 ET (02:29 GMT)

Copyright (c) 2018 Dow Jones & Company, Inc.
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