SHANGHAI, China, Aug. 16, 2018 /PRNewswire/ -- Acorn Entertainment
(AE) announces it has expanded its client base to now cover US
sports, film, television, and music celebrity talent as well as
brands looking to expand their presence in China. AE provides
a full suite of online and offline, multichannel and multimedia
promotional services to individual celebrity talent as well as
brand clients, primarily from the U.S., who seek to maximize their
brands in China and increase their
monetization ratios from social media engagement.
"Building upon the success of our recent campaigns for US sports
and film celebrities in China, we
continue to add new, high-profile clients to our roster," said
Brittany Li, head of Client
Acquisition at Acorn Entertainment. "Our core goal with each of our
clients is to increase the value of their IP in China, and over time increase their
'Monetization Ratio' (namely the ratio of income generated from
social media engagement relative to the size of the social media
engagement)."
Jacob A. Fisch, CEO and President
of Acorn International (NYSE: ATV), the parent company of Acorn
Entertainment stated, "Since launching Acorn Entertainment last
year, we have seen strong interest in our brand building services
in China from brands and
celebrities thanks to our team's successful execution to date. We
continue to focus on expanding this business to include additional
clients in a diverse range of industries and geographies in the
months ahead, while continuing to maintain a primary focus on
representing U.S. celebrity and brand clients from the
Entertainment space in China."
About Acorn Entertainment
Acorn Entertainment uses technology and data-driven solutions to
help western brands gain traction in China. The company is a subsidiary of Acorn
International. For more information, visit:
www.acorninternationalir.com.
About Acorn International, Inc.
Co-founded in 1998 by Executive Chairman Robert Roche, Acorn is a marketing and branding
company in China with a proven
track record of developing, promoting and selling a diverse
portfolio of proprietary-branded products, as well as
well-established and promising new products from third parties. Its
business is currently comprised of two main divisions, its direct
sales platforms and its distribution network. For more information
visit www.acorninternationalir.com.
Safe Harbor
Statement
This news release contains forward-looking statements. These
statements constitute "forward-looking" statements within the
meaning of Section 21E of the Securities Exchange Act of 1934, as
amended, and as defined in the U.S. Private Securities Litigation
Reform Act of 1995. These forward-looking statements can be
identified by terminology such as "anticipates," "believes,"
"estimates," "expects," "future," "going forward," "intends,"
"outlook," "plans," "target," "will," "potential," and similar
statements. Such statements are based on management's current
expectations and current market and operating conditions, and
relate to events that involve known or unknown risks,
uncertainties, and other factors, all of which are difficult to
predict and many of which are beyond the Company's control, which
may cause the Company's actual results, performance, or
achievements to differ materially from those in the forward-looking
statements. Further information regarding these and other risks,
uncertainties, or factors is included in the Company's filings with
the U.S. Securities and Exchange Commission. The Company does not
undertake any obligation to update any forward-looking statement as
a result of new information, future events, or otherwise, except as
required by law.
Media Contact:
Acorn Entertainment
Brittany Li
Email: brittany_liyiwen@chinadrtv.com
Phone: +86-21-5151888
Investor Contact:
Compass Investor Relations
Elaine Ketchmere, CFA
Phone: +1-310-528-3031
Email: Eketchmere@compass-ir.com
View original
content:http://www.prnewswire.com/news-releases/acorn-internationals-acorn-entertainment-client-base-now-spans-sports-film--television-and-music-300698098.html
SOURCE Acorn International, Inc.