SHANGHAI, Aug. 7, 2018 /PRNewswire/ -- Acorn Entertainment
(AE) announced today that it has signed NBA Star Kyle
Anderson, formerly of the San Antonio Spurs and more recently
of the Memphis Grizzlies, to its lineup of celebrity talent as well
as brands that it represents in China. AE will provide Anderson a full suite
of online and offline, multichannel and multimedia promotional
services to grow the value of his personal brand in China.
AE's core focus is on representing individual celebrity talent
as well as brand clients, primarily from the U.S., in China. While it emphasizes U.S. sports, film, television, and music clients, the
company is taking on celebrities and brands from a full spectrum of
industries, and geographic regions, who are looking to maximize
their brand value in China and
increase their "Monetization Ratio" (namely the ratio of income
generated from social media engagement relative to the size of the
social media engagement).
"We are proud to add Kyle to our roster," said Brittany Li, head of Client Acquisition at Acorn
Entertainment. "He's an up and coming star, with a genealogical
backstory that makes him even more relevant in China - being one-eighth Chinese. In addition
to his tremendous talent as an athlete, he shares some of the same
core values as AE and its umbrella organization in terms of being
committed to 'giving back'. Throughout his career, Kyle has
demonstrated a deep commitment to charitable causes - in particular
around the plight of depression, and he has made significant
contributions in the area of suicide awareness and prevention."
Jacob A. Fisch, CEO and President
of Acorn International (NYSE: ATV), the parent company of Acorn
Entertainment stated, "Kyle's trip to China was incredibly successful and you can
see from the press coverage he was welcomed with open arms wherever
he went. The Chinese love the NBA and the fact that he is partially
Chinese makes them view him as truly 'one of their own'. These
encounters enhance cultural connections and therefore have a role
in improving cross-border understanding, which we shouldn't take
for granted especially in the current environment."
Fisch continued: "Our team did a great job bringing out that
story and helping Kyle expand his profile in China - Kyle has a bright future in
China. We are looking forward to
what's to come as we set out on this China journey with Kyle."
Li also reported: "Due in part to the
strength of our planning and execution at Acorn Entertainment,
nearly 100 media outlets reported on Kyle's trip, which resulted in
a meaningful increase to his brand value in China." Li noted that media covering Kyle's
trip included China's top sports
channel, CCTV5, as well as China's
biggest online sports portal Sina
Sports. In addition, many print publications covered the
trip, in some cases putting the story on the front page, even
repeatedly on successive days. Other media online outlets such as
Weibo, WeChat, and others included countless reports.
About Acorn Entertainment
Acorn Entertainment uses technology and data-driven solutions to
help western brands gain traction in China. The company is a subsidiary of Acorn
International. For more information, visit:
www.acorninternationalir.com.
About Acorn International, Inc.
Co-founded in 1998 by Executive Chairman Robert Roche, Acorn is a marketing and branding
company in China with a proven
track record of developing, promoting and selling a diverse
portfolio of proprietary-branded products, as well as
well-established and promising new products from third parties. Its
business is currently comprised of two main divisions, its direct
sales platforms and its distribution network. For more information
visit www.acorninternationalir.com.
Safe Harbor
Statement
This news release contains forward-looking statements. These
statements constitute "forward-looking" statements within the
meaning of Section 21E of the Securities Exchange Act of 1934, as
amended, and as defined in the U.S. Private Securities Litigation
Reform Act of 1995. These forward-looking statements can be
identified by terminology such as "anticipates," "believes,"
"estimates," "expects," "future," "going forward," "intends,"
"outlook," "plans," "target," "will," "potential," and similar
statements. Such statements are based on management's current
expectations and current market and operating conditions, and
relate to events that involve known or unknown risks,
uncertainties, and other factors, all of which are difficult to
predict and many of which are beyond the Company's control, which
may cause the Company's actual results, performance, or
achievements to differ materially from those in the forward-looking
statements. Further information regarding these and other risks,
uncertainties, or factors is included in the Company's filings with
the U.S. Securities and Exchange Commission. The Company does not
undertake any obligation to update any forward-looking statement as
a result of new information, future events, or otherwise, except as
required by law.
Media Contact:
Acorn Entertainment
Brittany Li
Email: brittany_liyiwen@chinadrtv.com
Phone: +86-21-5151888
Investor Contact:
Compass Investor Relations
Elaine Ketchmere, CFA
Phone: +1-310-528-3031
Email: Eketchmere@compass-ir.com
View original
content:http://www.prnewswire.com/news-releases/acorn-internationals-acorn-entertainment-adds-nba-star-to-its-celebrity-lineup-300693248.html
SOURCE Acorn International, Inc.