SHANGHAI, Nov. 5, 2018 /PRNewswire/ -- Acorn International,
Inc. (NYSE: ATV) ("Acorn" or the "Company") today announced that it
has introduced a new corporate logo and launched a new website at
www.acorninternationalir.com. The updated logo reflects
Acorn's new digital media focus. The new website features a modern
design, rich content in both English and Chinese, and easy access
to information to create greater transparency for visitors to
understand the Company's current business model, which has shifted
away from old-line TV media, and towards digital media and
streaming content, while maintaining a focus on growing its
e-commerce business.
"Acorn has spent much of the last two years shifting our
business away from older, unprofitable businesses and focusing on
growth areas like e-commerce," said Mr. Jacob A. Fisch, CEO and President of Acorn. "Our
new corporate logo and website better reflect our business today
and where we plan to take it in the future. Our customers,
investors, employees and other stakeholders can now gain insight
into new businesses like Acorn Entertainment, a social media
marketing business for celebrities and brands to increase their
awareness in China, Acorn
Streaming, which showcases live streaming and pre-recorded
video content, and Acorn Products, where we sell our branded
products, largely through e-commerce, in China. We will be updating the website
regularly with the latest corporate developments as we continue to
execute our business plan."
About Acorn International, Inc.
Acorn International is a leading marketing and branding company
in China, leveraging a twenty-year
direct marketing history to monetize brand IP, content creation and
distribution, and product sales, through digital media in
China. Previously the leading TV
infomercial company in China,
Acorn today has three divisions support its growth: 1) Product
Division, 2) Content Division, and 3) Influencer Management
Division.
In the Product Division, Acorn sells product primarily through
e-commerce channels in China, as
well as through offline distribution and outbound marketing. In the
Content Division, Acorn monetizes content. Specifically, in the
Content Division, Acorn has redirected its direct marketing
know-how to digital media in China, launching Acorn Streaming, which is
primarily focused on live streaming and pre-recorded video content
creation and distribution. In the Influencer Management Division,
Acorn brings, through the creation of digital social content, the
best U.S. celebrity talent and brands to China, representing their in-country digital
presence. For more information visit
www.acorninternationalir.com.
Safe Harbor
Statement
This news release contains forward-looking statements. These
statements constitute "forward-looking" statements within the
meaning of Section 21E of the Securities Exchange Act of 1934, as
amended, and as defined in the U.S. Private Securities Litigation
Reform Act of 1995. These forward-looking statements can be
identified by terminology such as "anticipates," "believes,"
"estimates," "expects," "future," "going forward," "intends,"
"outlook," "plans," "target," "will," "potential," and similar
statements. Such statements are based on management's current
expectations and current market and operating conditions, and
relate to events that involve known or unknown risks,
uncertainties, and other factors, all of which are difficult to
predict and many of which are beyond the Company's control, which
may cause the Company's actual results, performance, or
achievements to differ materially from those in the forward-looking
statements. Further information regarding these and other risks,
uncertainties, or factors is included in the Company's filings with
the U.S. Securities and Exchange Commission. The Company does not
undertake any obligation to update any forward-looking statement as
a result of new information, future events, or otherwise, except as
required by law.
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SOURCE Acorn International, Inc.