ABBOTT PARK, Ill., April 17, 2018
/PRNewswire/ -- Let's be honest – as adults, our busy schedules can
get in the way of our own self-care, and that includes getting the
right nutrition. The numbers back this up: more than 1 in 3 adults
over 50 still aren't getting the protein they need daily, according
to new National Health and Nutrition Examination Survey (NHANES)
data from researchers at Abbott (NYSE: ABT) and the Ohio State University. That's why Abbott is
introducing Ensure® Max Protein – a 150-calorie
nutrition drink with 30 grams of high-quality protein and 1 gram of
sugar – to help adults kick-start their #healthgoals.
This new nutrition drink gives adults all the perks of protein,
from maintaining or rebuilding muscle mass to helping to satisfy
hunger, in an easy, on-the-go option for our busy day. All without
sacrificing on taste. For the chocolate and coffee lovers inside
all of us, Ensure Max Protein comes in two great flavors, including
Milk Chocolate and Café Mocha. The Café Mocha flavor includes 100
milligrams of caffeine from Colombian coffee extract, which is as
much as one cup of coffee, to help energize your day.
Actress Kate Walsh knows the
importance of protein and good nutrition for maintaining a healthy
and active life. She is partnering with Abbott, the maker of
Ensure, to help adults maximize their eating habits with simple
daily changes.
"As we age, our bodies change and so do our nutritional needs.
In the last several years, I have made it a priority to understand
exactly what my body needs to function at its best," said
Kate Walsh. "Even with my busy
lifestyle, I've improved my eating habits by finding simple ways to
incorporate protein into my diet so I have energy to take on the
day. I love that I can now have Ensure Max Protein on the go, and
be confident that my body is getting the right amount of protein it
needs."
PROTEIN PERKS
Staying energized and strong becomes more of a drag with age.
That's why it's important to know how much protein you may actually
need. A person weighing 150 pounds would need roughly 54 grams of
protein a day, according to dietary guidelines.2
However, your protein needs change based on things like
age, activity level or illness – and current recommendations don't
take that into consideration. And, not all proteins are created
equally – some proteins lack the essential amino acids that your
body needs but cannot create. Research shows it's important
to make sure that your diet contains high-quality proteins, that
provide all nine essential amino acids, to help support overall
health.
Ensure Max Protein is designed to help refuel the body and
includes:
- 30 grams of high-quality protein – with all nine essential
amino acids
- 1 gram of sugar, 1.5 grams of fat and 150 calories
- 22 vitamins and minerals, including antioxidant vitamins C and
E to support normal immune function, and calcium and vitamin D for
strong bones
"Abbott has always been about nourishing adults and helping them
live stronger, healthier lives powered by the latest advances in
science," said Abby Sauer, MPH, RD,
a registered dietitian at Abbott. "For Ensure, helping adults reach
their health goals comes in all forms – whether managing an illness
or maintaining strength and energy. Our newest formulation – Ensure
Max Protein – delivers strength in a bottle, so adults can stay
active and tackle life's demands."
Starting this month, Ensure Max Protein will be available
nationwide at most major retailers and online. To learn more about
your protein needs, visit Ensure.com.
ABOUT ABBOTT
At Abbott, we're committed to helping
people live their best possible life through the power of health.
For more than 125 years, we've brought new products and
technologies to the world -- in nutrition, diagnostics, medical
devices and branded generic pharmaceuticals -- that create more
possibilities for more people at all stages of life. Today, 99,000
of us are working to help people live not just longer, but better,
in the more than 150 countries we serve.
Connect with us at www.abbott.com, on Facebook
at www.facebook.com/Abbott and on Twitter @AbbottNews and
@AbbottGlobal.
References:
- Krok-Schoen, J et al. Low Dietary Protein Intakes and
Associated Eating Behaviors in an Aging Population: a NHANES
Analysis. ASPEN 2018 Nutrition
Science & Practice Conference.
- Dietary Reference Intakes for Energy, Carbohydrate. Fiber,
Fat, Fatty Acids, Cholesterol, Protein, and Amino
Acids. Institute of Medicine of the National Academies,
2005. Available at:
http://www.nap.edu/read/10490/chapter/12#645.
View original content with
multimedia:http://www.prnewswire.com/news-releases/abbotts-new-ensure-max-protein-helps-americans-go-for-their-healthgoals-300631101.html
SOURCE Abbott