49% of Smart Speaker Users Can’t Imagine Life without One: Strategy Analytics
September 20 2018 - 10:07AM
Business Wire
Voice Technology Will Have Important
Implications for Future of Applications, Services and Content
Smart speakers like the Amazon Echo and Google Home have
already had a strong influence on the lives of people who use them,
according to new research from Strategy Analytics. In
the report, Smart Speaker User Survey - Global
Results, nearly half (49%) of users said that they could not
imagine living without a smart speaker, and nearly two thirds (65%)
said that they had greatly improved the way they use technology at
home. Even more people (70%) thought that smart speakers were much
more useful than they had expected, but at the same time, 63%
remain concerned that voice-controlled devices might record sounds
and conversations without consent. The survey was fielded online
with 4013 users of smart speakers in July and August 2018 in the
US, France, Germany and the UK.
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Smart Speakers Purchase Intentions
(Graphic: Business Wire)
Other key findings from the research include:
- When controlling technology, voice
control is preferred to a touchscreen by 67% of smart speaker
users
- More than half of smart speaker users
have installed more than one device in their home. The most popular
location is the living room or family room (64%), followed by the
bedroom (33%) and the kitchen (29%)
- The most popular applications are
listening to music or radio (91% do this at least weekly), getting
weather information (73%), finding out general information (69%)
and listening to the news (67%)
- 82% of homes with smart speakers use at
least one Amazon device while 29% use a Google product. JBL (7%)
and Apple (6%) come next
- 25% of people who don’t currently use a
smart speaker say they will buy one within the next year
“For most users, smart speakers have already become one of the
most important technologies in the connected home,” says David
Watkins, Director, Smart Speakers at Strategy Analytics. “The
convenience and simplicity of voice control and interaction have
helped to change the way people are using different devices and
have important implications for how applications, services and
content will evolve in the future.”
David Mercer, Principal Analyst and the report’s author, notes:
“Smart speakers are achieving some of the highest satisfaction
ratings noted for any emerging consumer technology. The evidence
from this research suggests that they are here to stay and that
many people who have not yet taken the plunge are likely to
purchase their first smart speaker in the next year or so.”
Strategy Analytics research predicts that global demand for
smart speakers will reach 71.6 million units in 2018, an annual
increase of 115%.
About Strategy Analytics
Strategy Analytics, Inc. provides the competitive edge with
advisory services, consulting and actionable market intelligence
for emerging technology, mobile and wireless, intelligent home,
media and automotive electronics companies. With offices in North
America, Europe and Asia, Strategy Analytics delivers insights for
enterprise success. www.StrategyAnalytics.com
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Strategy Analytics, Inc.David Watkins, +33 153
409952dwatkins@strategyanalytics.comorDavid Mercer, +44 1908
423610dmercer@strategyanalytics.com