"Welcome to the NEW Interactive DVD Store! This site is the world's first online shop solely for the new interactive DVD range of products. Over the coming weeks we will add additional products, reviews as well as features which give an insight into how this exciting range of DVDs are made."
... looks like we're going to have to wait a couple more weeks to start seeing the full range on sale in the interactive store. Interesting bit where it says "features which give an insight into how this exciting range of DVDs are made" - looks like it could effectively be an advertising slot for DVD-Extra. Can just imagine them saying something like "if you want interactive DVD just look for the DVD-Extra logo on the pack".