Lol's, some of you have no idea how to work retail. What if they shipped twice as many as required, you would get returns, which inturn cuts into profits.
Run out of stock, you get managable re-orders, keeping profit at its maximum.
A few missed sales in a few retail points, will be less harmful than returns.
The important period was pre christmas and nobody reported any stock outs so everything has been handled very well and everyone at marketing, distribution and sales should be congratulated on a job well done.
THE IMPORTANT THING IS SALES HAVE BEEN FAR BETTER THAN FORECAST AND FAR BETTER THAN ANYONE ON HERE WOULD HAVE HOPED FOR A YEAR AGO!!!!!!!!