excellent final crimbo week that, i reckon sales will continue well, after yesterday I bet the consumer knowledge of idvds has rocketed... even if you didnt get one as a present, Im sure lots will have played on some sort of idvd at friends of families... (although looking at this chart, I'd say people know about them by now!) Confirmation of a successful genre.
Stands to snowball from here, dvd games wise, and people who are connected to marketing at companies will be back in january, with their useage of the tech firmly in their heads... and the common theme on the back... dvd extra!