HHHMMMMM!!!!
I wonder what percent of One Billion Dollars "ZOO" will get if they have 60% of the iDVD market ?
The DVD player
The DVD player is the fastest growing consumer electronics device in the world. Sales of DVD games grew 600% between 2003 and 2004 and the category is projected to reach "$1billion in 2007." 300 million players are forecast to be in use by the end of 2005, rising to 493 million by 2010 (Source: Screen Digest).
Of significant advantage, the development cycle of a DVD game is around 75% shorter than development on platforms such as the PlayStation 2 and XBox. With smaller development teams and lower overheads, titles can be output within 4-6 months of conception – and at a comparatively low development cost.