A dvd film costs £2.50 to market and distribute. So take Beat the Intro 1 it sold 100,000 copies. So somebody made roughly a cool 1 million pound profit and ZOO made £25,000 profit.
All I'm saying is, without trying to be too overly critical, ZOO could have maybe done things differently but I know that's easy to say now. I just think the lions share of profits have gone elsewhere. I was told in May that ZOO had a dozen or so of their own DVD products for release at Christmas but they don't seem to have appeared. I even asked about a Star Wars DVD but they couldn't remember if that was one of the products.