Zoo Digital Technology with a market set to grow strongly

ZOO have got to pure and simply sign up more intellectual property for DVD products. The Chronicles of Narnia would be a good start and an interactive Doctor Who game would be nice. For me this is where the money lies. ZOO are doing all the Donkey work and companies such Circle all milking the interactive DVD market and making all the profits at ZOO's expense. For me ZOO's short term business strategy is flawed. What was/is stopping ZOO from doing what Circle is going to do/doing? I think in many peoples eyes Circle will turn out to be the company many expected ZOO to become and in time I expect Circle and ZOO to merge or there will be a reverse takeover. Dyson invented the Dyson vacuum cleaner and manufactured it himself and made millions. He didn't give a licence out to anybody who would pay for it to manufacture his own product cheaper than he could do it himself and at the same time reap all the profits. ZOO should have limited licences to adding extras to DVD films and kept the pure interactive DVD market all for themselves. Just my thoughts.