Thats why it is a growth stock Dev. All AIM shares are a gamble. If you dont want the risk buy HBOS etc. I agree that if studios dont snap it up it will be a failure but there are too many potential positives, especially with the automated authouring, who ZOO expect to be used on a large percentage of ALL films produced. Again, correct me if this is bull, but if they get 5c (lowest possible rate) for a large percentage of all dvd sales, this would amount to a fair bit of dough? Ifs and buts I know, but again this is the gamble.