My worry is that the market is expecting £2.7m profits by year end - yet today's statement merely says that ZOO is on track to 'reach' profitability. If you add that rather tepid outlook to the management's caution on sales from the publishing division, then you have the possibility of a revised profits forecast.
Given the high market cap of ZOO, that could cause a halving of the sp, at least in the short term - any recovery being dependent on the profits being only delayed....
That's why I'm out today. I may be among what someone on this bb calls the muppets, but then again my instinct may be right.