If not environmentally friendly - which it is not - then why use MSAR?
the answer is REDUCED FUEL COST
"Over the last three years industry has seen a steady increase in the price of natural gas. The cost of MSAR™, including the cost of Flue Gas Desulphurization (FGD), is substantially less than of natural gas - a significant cost saving. And unlike the price of natural gas, which is anticipated to escalate as it is linked to conventional oil prices and with normal demand/supply conditions, the cost of MSAR™ is expected to see minimal escalation. Given energy consumption's sizeable share of overall operating costs, the impact of burning MSAR™ should have a very positive impact on overall operating income."