I am a little concerned that the NHS contract represents 50% of YES turnover the cost of this business to the NHS is approx £5mln per annum.To my knowledge they have 8 national account managers employed to promote this business.
Interactive Services
The Interactive Services division won significant new business in the first half
of 2006 and continued to deliver innovative interactive services for its
existing clients. The contract for the NHS Direct interactive channel was
renewed for a further two years and new services were launched for clients such
as Budweiser, Boots and Nestle. The "red button" interactive TV sector has seen
a reduced level of investment compared with 2005, although audience usage
continues to be strong.
Whilst the interactive marketing business has seen strong growth in line with
increased overall investment in online marketing, changes in the Sky electronic
programme guide have had an impact on a number of our clients in the period and
this contributed to a reduction in gross margin from broadcast-related
activities. Turnover for the period was #4.5m (2005: #5.8m).
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