Technology consultancy Strategy Analytics predicts that mobile firms will have about 50 million users of mobile TV by 2009, generating an estimated £3.5bn in revenue..................................................................................
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DVB-H, which has been adopted by the European Telecommunications Standards Institute (ETSI) as the standard for mobile TV services in Europe, works by beaming a signal to a digital TV receiver, attached to phones.
Unlike TV streaming via 3G, DVB-H does not eat up bandwidth and is a whole lot cheaper to roll out nationwide, about a tenth of what was spent on the GSM network, according to Mr Sharp.
"3G has capacity limitations and if two or three people in one place are receiving a TV picture, you can't make a phone call," explained Mr Sharp.
"The key thing with DVB-H is that it isn't a two-way thing. It is broadcast one way so as many people in one space as want it can receive it," he said.
"It is not a case of moving from 3G to DVB-H. The two are complementary and will co-exist because 3G is an important two-way technology," said Mr Sharp.
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