YooMedia plc ('YooMedia' or 'the Group')
to launch Avago channel on ntl digital cable
YooMedia plc, the AIM traded interactive content and services provider, has signed an agreement with ntl to operate its interactive gaming and betting channel, Avago, on ntl's platform. Avago will be the first live-studio presented interactive gambling channel on UK cable TV. ntl's digital TV subscribers will be able to play Avago for fun or for real on the channel. The service will launch early next year.
As well as being the only channel of its kind operating on ntl's platform, Avago is the only product of its type to be distributed on Sky, cable, internet, and mobile phones. YooMedia's proprietary cross platform back end systems and single e-wallet allows customers to use their accounts on TV, web and mobiles. YooMedia has agreed with ntl to launch other video and graphics play for fun/ real games behind the channel in 2006.
YooMedia's Group Managing Director, Neil MacDonald, said: "Expanding our popular interactive gaming and betting channel, Avago, onto ntl's platform is a breakthrough for the Group. With over 200,000 registered account holders, Avago is gaining recognition all the time. We believe that this deal will contribute greatly to its continued success."
ntl has 1.4m subscribers across its digital cable TV service. Avago will feature within ntl's Base and Family packs.
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