Yoomedia plans cross-platform real-time gaming for next year
By Justin Pearse
Interactive media company Yoomedia is planning to launch real-time gaming across TV, mobile and online platforms as early as the first quarter of next year.
The move looks set to dramatically increase the interactive capability of the company's TV games.
It will mean players of games such as Avago and Keno will be able to play and gamble on the same game across all platforms.
"Early next year you'll be able to play the exact same game, be it slots, racing or poker, across mobile, Internet and iTV," said Yoomedia Mobile MD David Bainbridge. "You can play at home on TV, then carry on with the same game on mobile on the bus and online when you get to work."
The new multi-platform gaming builds on the introduction earlier this year of a single e-wallet that consumers can access from TV, online or mobile to play games.
Yoomedia plans to use cross-platform games to boost community and personalisation around its gaming properties. This will see the personalisation of games services such as Avago, which has built up strong loyalty, taken to multiple platforms.
"We'll create the same community element that we do on TV, such as the presenter saying 'David's won again', on online and mobile," said Bainbridge. "Users will then also be able to talk to other players in real time across platforms."
It's the latest in a string of cross-platform initiatives from the company. Since August the company has been pushing its online dating service, Dateline, onto mobile phones through a deal with 3G operator 3.
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