GMTV has recently confirmed the arrival of the UGCrevolutionby launchinganinteractiveservicefor viewers to participate in debates, competitions and features through video clips sent from their mobile phones or PCs.
For the first time, popular programming on terrestrial TV is now set to link seamlessly, interactively and visually with its audience.
"The huge popularity for user-generated content and citizen journalism is only now being integrated into TV programmes. GMTV's lead is very likely tobefollowedbymanysimilar initiatives, however," says Mike Antliff, chief executive of television technology specialists, DA Group.
"The TV industry talk is now all about how station can meet the challenge of a fragmenting and diminishing audience. Theyarelookingenviouslyatthe success of online social networks and exploring ways in which they can embracetheprinciplesofuser-generated content and the desire for people to participate."
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