Commenting on the recent MTV Bananas brand - nice hint from our mate Angel, or wishful thinking ???
"We have other branded mobile subscriptions services, but in the UK there isn't yet any MNO supported subscription VOD services, so we've been trying to push things on this front as we believe this is a much better model for clips-based services for many of our brands and content. Greg is doing a great job in the US of continuing to deliver increasing volumes of great content for mobile. It will be great to see the American market evolve. While we don't have this model operating here, uptake of mobile video is much more commonplace and growing more rapidly. Adopting this model, could help further cement Europe's lead in mobile entertainment"