The phrase ‘not for widows and orphans’ could have been coined for newspapers like the Daily Mail.
The decreasingly read troubled newspaper has told the City a story that has a seductive chance of success. Indeed, the story proved to loads of rubbish and caused nervous selling by weak holder and worse some readers went on to short the highly undervalued stock fuelled by gossip that colourful article writer's plan to find ‘rescue’ to cover his bias and agenda has hit big trouble.
Apparently, the Daily Mail is losing a lot of readers. Not only that desperate readers will run out of cash in about eight weeks if they follow its tips, they actually pay money for the paper! But institutions have so far given the Daily Mail a big Thank you for giving them an excellent chance to buy the already undervalued shares at an even lower price. New readers are giving the Mail the bargepole treatment.
Recent speculation has suggested that the Daily Mail will have just a handful of readers if it continues to misguide them.
‘No chance,’ said an informed Mail Reader, ‘Not at this standards of journalism. There is no guarantee whatsoever that the Mail will be trustworthy again. I am not buying it anymore’
The source went on to say: ‘I have lost a lot of money selling my mortgage money holding in VOG, I also went short. Who exactly is the Mail going to sell its stories to? Why take a chance in what has often proved to be a dangerous newspaper bias?
Other papers are eating into the Mail readership at an increasing levels. Some in the sector wonder whether the paper is even sustainable.
ENDS.