regarding the advert for new ULT staff, I'm sure this will be augmenting the current marketing staff, but it is also possible that it is replacing someone who has left. Looking at the job decsription you would hope that they had one of these well in place by now:
Job Description:
To facilitate the sale and marketing of Ultrasis programmes to healthcare professionals and corporates as well as partner organisations.
This involves:-
* Devising implementation strategies for the Ultrasis products
* Demonstrating products to prospective customers and partners
* Presenting and implementing
* Training customers to use Ultrasis programmes
* Building and maintaining relationships with customers
* Identifying customer issues and ensuring speedy resolution
* Maintaining customer database
* Generating and presenting patient outcome reports for Beating the Blues
* Raise awareness of Ultrasis and its products to target customers including the NHS
I think you can read into the significance of this job advert in more than one way!