Transense: Automotive Sensor IPR for Honeywell, Michelin & The World.

Must read article I reckon particularly the bit after: "RFID and TPMS" mentioning Goodyear. Looks to me like we may be talking embedded sensors for cars albeit with current technical difficulties. Nascar starts February so I expect we will hear a lot more.

The comments by the Freescale representative are interesting also. I apologise for not mentioning this article sooner but I am working backwards to Christmas.