Transense: Automotive Sensor IPR for Honeywell, Michelin & The World.

Vizz - no, it's not TRT's fault that the Tread Act was not implemented in September 03 but that's not the point. You and I both agree (yes, we do agree on some things) that this was to TRT's advantage - TRT were not ready to address the market at that time.

Fast forward to Dec 05: If TRT is still not ready, that's a concern. If TRT is ready but it's still not actually capturing the market (which now exists it would appear), that's a concern. Either way, I'm concerned. But I would love to be persuaded otherwise - I'm listening.

ps black magic mumbo jumbo will not persuade me, persuasive arguments would - I am not beyond persuasion. That counts you out vizz, but perhaps cantata could shed light on the TPMS market as it now stands?

pps nobody has actually elaborated on why it was to TRT's advantage that the Tread Act was delayed. It is because once a solution is adopted, there is a risk that it may be difficult for another solution (even if superior) to subsequently take its place rapidly. There may be design issues, training issues, long term commercial agreements, requirements to recoup initial investment in solution 1 etc. So a superior technmology may not immediately supplant the incumbent. Look at TRW/Michelin's Entire - it's still there as far as I know. That's why it is vital that TRT is ready when the legislation driven mass market is born - we're in Dec 05 now, not Sep 03, we ought to be ready. If we miss the boat, it could be years until we get serious revenues. It could be a 'generation' or two if we are 2nd or 3rd generation, and we all know how long a generation is in the auto market. TRT has to hit the market's deadline, the market is not subject to TRT's timeframes.