I would love to know what TFC get for a STD fit unit, I would be very surprised if they even make a profit. I think they hope to make a day-day living on the subscription. A while back there was a program on the TV about Ford, the idea was that Ford wanted to sub contract the making of seats. They basically went along to this company and said this what we want, this what we will pay, and you will supply on these dates......like it or lump it...........as a car seat manufacturer it was a case of conform or go out of business. TFC will not be striking the deals, it will be the carmakers calling the shots.