The Xmas tills are a ringing!

InAfrica - I didnt realise Asda,Currys,Dixons etc sold guitars.I didnt realise it translated to other non core music retail outlets.
I think that is a poor example.Its a little easier for supermarkets,general electrical shops etc to stock a commodity digital camera than to stock guitars. You see guitars are specialist,but digital cameras arent.

"and many people buying cameras and accessories don't want the clutter of Dixons.Supermarkets etc with all their other offerings."
So they just stock and display them for fun do they?Its precisely because supermarkets get mass footfall that they stock them.They get the same customer on a weekly basis.Jessops dont.I dont know where you visit to carry out your market research but it is weak to say the least.