Duke - that much is obvious (re:conversion into market), the directors sole intention is to offload their converted loan notes at significant profit...to benefit whom? themselves of course.
So when do you think it appropriate to convert and sell over £5m worth of stock? at 2p that £5m becomes £10m....I don't care how well the company is performing, on conversion the price will plummet - and that is not in the best interest of shareholders
when will they do it? when the market is fooled into thinking the company is significantly undervalued and the only way is up.
You can be sure they will wait until the loan notes are found in historic news - though BB chat will always keep this issue at the fore