I honestly believe this share has everything going for it at the moment. At this price and comparing it to it's closest rivals, fundamentals wise, it really feels like a steal. Persoanlly I would not consider selling until we are in the 20's and by then I will re-evaluate before selling. With a share like this in such a vast and vastly growing market I would normally sell half my holding at 100% and then just hold the rest and laugh all the way to the bank. I really believe RTD is a winner and all you need apply is the patience to hold as it slowly climbs (never in 1 direction though)