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This is only my take for what it's worth....to me we are still jumping the gun a bit....I'm sure Qstik are waiting till they get a couple of big distributors signed up first. If you think about it..what's the point of really going for it with a marketing campaign before the product is really on sale....."at a place near you"!! Spectrum are really only there to deal with the initial trickle from limited sources.
Once it's on the shelves in some of the UK's leading stores then I believe we we will really begin to see a big marketing drive.
If we get more of the sort of stuff I have just read then I think we will really be on our way. This type of review within the industry will be critical to the success of the Qstik brand!
I find it hard to believe that CC having formed the Qstik JV, do not have a pr/marketing/advertising strategy!!
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